The first AI application in the foreign trade industry is launched: Alibaba International Station releases full-link AI products

Under the wave of AI, the first application that has been implemented in the actual industry is here! On August 24, Alibaba International Station released its first AI foreign trade product.

According to reports, this product is closely integrated with the entire digital foreign trade link, including business assistant and OKKI AI two major services, with intelligent product release and management, market analysis, customer reception, real-time video chat translation, enterprise management, etc. Functions covering all aspects of foreign trade business. This is the first comprehensive application of AI in the foreign trade industry, and will make AI a real assistant for every overseas enterprise

This product is based on Alibaba International Station’s 24 years of professional foreign trade experience and real-time customer insights, and is closely integrated with all process scenarios of foreign trade business. Internal test data shows that improving the efficiency of the entire process will bring about a multiplier effect and can bring significant efficiency improvements to merchants.

Specifically, merchants on Alibaba International Station can use AI "Business Assistant", while OKKI AI is open to all merchants in the industry, allowing everyone to start foreign trade business with the help of AI.

(Picture: Zhang Kuo, President of Alibaba International Station)

At the launch site, Zhang Kuo, President of Alibaba International Station, said: At present, artificial intelligence has entered a long-term development stage of integration with industry. The artificial intelligence products released by Alibaba International Station have shifted from single-point optimization to full-process efficiency improvement, and are trained based on professional foreign trade experience and real-time customer insights, so that artificial intelligence can truly understand foreign trade, and will be rapidly iterated through stable computing power in the future. Really solve customers’ problems

Zhang Kuo believes: “With the support of artificial intelligence, the threshold for foreign trade will be greatly lowered, and language, talent, product selection, etc. will no longer be problems. The core work of foreign trade practitioners is with the help of artificial intelligence Make decisions and develop products.”

Judging from the live demonstration, through this set of AI products, even those who do not understand foreign languages, have no experience, and lack professional talents can still communicate with overseas customers smoothly with the assistance of AI, release products that conform to overseas market trends, and run Through all aspects of foreign trade transactions.

Take the actual operation of a scented candle merchant as an example to conduct a live demonstration:

1、 Intelligent Product Release

Merchants only need to use the Chinese they are most familiar with to write titles and product introductions, and then click "Intelligent Optimization". Artificial intelligence will combine the product characteristics and popular search terms of Alibaba International Station to refine products that are more in line with overseas needs and have more selling points. English title and introduction

It was found in the demonstration that artificial intelligence especially extracted highlights such as "handmade" and "environmental protection" that the merchants themselves were not aware of into the title, and reminded the merchants: overseas customers on Alibaba International Station pay more attention to these highlights, Especially when buying aromatherapy products

2, Intelligent generation of product images

After writing the text introduction, the merchant only needs to click "Composite Picture" to generate multiple product pictures of different scenes and styles.

For example, this scented candle on site was matched with three backgrounds: lavender, sea, and home. You don’t need to go out to take photos on location, it can be generated with one click in the company. It is understood that these generated pictures are based on years of insights from Alibaba International Station and are more in line with the aesthetic characteristics of overseas buyers in related industries.

3、Product introductionVideoOne clickGenerate

In this process, the "business assistant" transforms into a tool for editing, subtitles and dubbing. Merchants only need to upload a basic video material in the background, and after 1-3 minutes of processing, they can get a video with English subtitles, background music and human voice commentary added to the product's selling points

4、 Intelligent commodity management、Overseas market analysis

The AI ​​products of Alibaba International Station can also use its overseas market insight and analysis capabilities in the product management process to act as analysts for merchants. This analyst can liberate merchants from cumbersome reports and data and directly provide clear operational suggestions

In the demonstration site, the "Business Assistant" will directly provide the best sales price range to the scented candle merchants

5、Overseas customer communication

Based on the buyer's question, context and buyer's characteristics, "Business Assistant" will automatically summarize the chat content, provide auxiliary reply skills, and translate it into English. Merchants only need to copy with one click, and they can answer fluently even if they don’t understand English well

"Business Assistant" can even extract the needs of overseas customers and automatically fill in quotations to help merchants better seize business opportunities

If you want to communicate directly with buyers via video, in the past, even if the foreign trade salesperson had good foreign language skills, he would sometimes be troubled by the other party's accent and other issues. However, now the AI ​​products of Alibaba International Station can thoughtfully provide real-time translation subtitles: this means that even a seller who only speaks Chinese and a buyer who only speaks English can achieve smooth communication through the business assistant

6. Overseas customer management

At the same time, OKKI AI, which is open to merchants in all industries, also has intelligent customer management functions. When receiving inquiries from new buyers, it can not only generate professional responses in seconds, but also help analyze customer needs.

Afterwards, not only can a summary of customer communication be generated, but also the customer's "address book" can be generated from the communication information with one click. OKKI AI will even remind you: "This customer has recently expressed strong interest in the product and should advance it to the stage of sending samples."

For old customers, OKKI AI will also give full play to its "most powerful brain" to help foreign trade salesmen follow up in real time, predict the conversion probability of existing customers, issue timely churn warnings, and propose corresponding recovery strategies.

Source: Financial Industry Information

The above is the detailed content of The first AI application in the foreign trade industry is launched: Alibaba International Station releases full-link AI products. For more information, please follow other related articles on the PHP Chinese website!