The BMW Group takes the lead in making its first appearance: releasing BMW's new generation concept car and electric MINI Cooper for the first time in the world

News on August 28, the upcoming September 2 will be a highly anticipated feast in the global automotive industry. According to BMW Group officials, the group will showcase its latest innovations at the IAA MOBILITY in Germany. This exhibition, commonly known as the "Munich Motor Show" in China, will present BMW's future vision and leadership in the fields of electrification, digitalization and circular sustainability

According to official disclosures, the BMW Group will make the world premiere of its new concept car BMW Vision Neue Klasse at this expo. This concept car represents the future of travel, using a pure electric architecture and a new design language. It will open a new chapter in the development of BMW brands, products and even the entire group. The concept car will showcase a new electronic and electrical architecture and user interface, and be equipped with high-performance and high-efficiency batteries, motors and electronic control systems, embodying BMW's three strategic directions of "electrification, digitalization and recycling sustainability". In addition, this concept car also highly embodies the concept of recycling and sustainability, and is sustainable throughout the product life cycle. At the same time, the BMW Group plans to launch a new electric MINI Cooper as the first pure electric model of the MINI family. car model. This car will use innovative digital technology to further enhance the MINI brand's classic minimalist design and give it a more emotional and personalized expression. It is expected that the new electric MINI Cooper will be launched in 2024 and sold in the domestic market, with plans to produce it locally.

The BMW Group’s booth will display the BMW Dee digital concept car and the BMW i cycle concept car (BMW i Vision Circular) and BMW Vision Neue Klasse, demonstrating the company’s comprehensive strategic layout in the fields of electrification, digitalization and circular sustainability. The release of these new models and concept cars will further lead the future development direction of the automotive industry and bring people a more intelligent, environmentally friendly and innovative travel experience

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