What is the difference between Apple authorized stores and direct stores?

The difference between apple authorized stores and direct-operated stores is: 1. Authorized stores are stores authorized by third parties to operate, while direct-operated stores are stores directly operated by Apple officials; 2. Authorized stores are smaller in scale , while the directly-operated stores are larger; 3. The authorized store employees are third-party employees, while the directly-operated store employees are Apple employees; 4. The authorized stores have insufficient product knowledge and technical support capabilities, while the directly-operated stores have deeper product knowledge and technical support capabilities; 5. There are certain differences in the after-sales service and warranty service of authorized stores, while direct-operated stores usually enjoy Apple’s official warranty and after-sales support.

The operating system for this tutorial: Windows 10 system, DELL G3 computer.

In the eyes of many consumers, Apple’s direct-operated stores and authorized stores may just be gorgeous facades and high-end decorations. But in fact, the two stores are very different. They have different experiences and services from purchasing products to after-sales service. This article will introduce these differences to you in detail.

The differences between apple authorized stores and directly-operated stores are as follows:

1. Different operating models. Authorized stores are stores authorized by third parties; direct-operated stores are stores directly operated by Apple.

2. Store sizes are different. Authorized stores are smaller in scale; direct-operated stores are larger in scale and are flagship stores.

3. Employees have different identities. Authorized store employees are third-party employees; directly-operated store employees are Apple employees.

4. Product knowledge and technical support capabilities are different. Authorized stores may have insufficient product knowledge and technical support capabilities; directly operated stores have deeper product knowledge and technical support capabilities.

5. After-sales service and warranty policies are different. There may be certain differences in the after-sales service and warranty services of authorized stores.

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