The Best WordPress Email Marketing Plugins of 2023

Email marketing is one of the oldest yet most effective ways to reach and interact with potential and existing customers. Email has an impressive ROI of $36 for every $1 spent, making it an essential part of any successful digital marketing strategy.

In this article, I list five of the best WordPress plugins for email marketing, highlighting their features and pricing tiers. Most of these plugins have free plans, but these plans have limitations. Ultimately, your choice will depend on how much you can spend and how many features you need.

These are the five plugins we will introduce (in no particular order)

• MailerLite
• ActiveCampaign
• Get response
• Mailchimp
• ConvertKit

1. MailerLite

MailerLite’s official signup form plugin makes it incredibly easy to grow your newsletter subscriber list from your WordPress blog or website. You can choose one of the dozens of pre-built web forms they offer, or build your custom form from scratch.

After you install and activate the plugin on your website, it will automatically connect your WordPress forms to your MailerLite email marketing account. You can then use the widget to place the form in your sidebar, or use a shortcode to place it wherever you want.

To connect your account, you simply enter your MailerLite account API code and you're set up.

Function

• MailerLite offers dozens of web forms that you can easily add to your WordPress blog or website
• Options to create a new web form
• Support Gutenberg editor
• Ability to place forms using widgets and shortcodes
• Automatically save subscribers to your MailerLite account
• Place web forms using widgets or shortcodes
• Double opt-in registration
• Updated plugin layout
• Automatically send a welcome email from your MailerLite account

Pricing

Free Plan

You can use MailerLite for free until you reach 1,000 subscribers, after which you must upgrade to a paid plan.

This free plan limits you to:

• 12,000 emails per month
• 1 user account
• Monday to Friday email support

The main features included in this plan are:

• Drag and drop editor
• Email Automation Builder
• website
• 10 Landing Pages
• Registration forms and pop-ups

These features are enough to start writing a simple newsletter, but after 1,000 subscriptions, you'll need to upgrade to a paid newsletter with more features.

Business Growth ($8/month)

This plan allows you to build a newsletter with up to 100,000 subscribers while giving you some great features.

With this plan, you get:

• Unlimited emails per month
• 3 user accounts
• 24/7 email support

This plan gives you all the features included in the free plan, plus:

• Ability to sell digital products
• Unlimited Templates
• Dynamic Email
• Automatically Resend Campaigns
• Unlimited Websites and Blogs
• Unsubscribe Page Builder

This plan is perfect if you sell digital products. Dynamic emails help you personalize your messages, and you get access to unlimited templates, websites, and blogs.

Premium ($13/month)

Like Grow Your Business, the Premium version allows you to create a newsletter for 100,000 subscribers. However, it removes limitations and adds live chat support:

• Unlimited emails per month
• Unlimited Users
• 24/7 live chat and email support

This plan gives you the same features as the Growing Business Plan, with the addition of:

• Facebook Integration
• Custom HTML Editor
• Promotion pop-up window
• Multiple Triggers in Automation
• Preference Center

Enterprise (Custom Pricing)

The Enterprise plan allows you to manage newsletters with more than 100,000 subscribers. This plan is ideal for large businesses.

Here’s what you get from the Enterprise plan (in addition to what’s available in Growing Business):

• Dedicated Success Manager
• Dedicated IP and Delivery Capability Consulting
• Custom landing page design
• Customized Newsletter Design

2. ActiveCampaign

ActiveCampaign is an all-in-one marketing automation plugin that allows you to set up forms, live chat, website tracking, and email newsletters on your WordPress website or blog.

Function

• Website Tracking: You can find out which products, services, and information your website visitors are most interested in, then automatically send personalized follow-up emails to increase revenue.
• Forms: Convert visitors into buyers by using ActiveCampign forms on your WordPress site while also executing automated emails to enthusiastically engage customers to pique their interest.
• Conversations: Build relationships with customers through real-time interactions while attracting new visitors with automated nurturing flows.

Pricing

Lite version ($29/month)

Lite plan is for solopreneurs who need ease of marketing. It limits each account to only one user.

Features included with this plan:

• Email Marketing and Marketing Automation
• 24/7 chat and email support
• Inline form
• Site and Event Tracking
• API and webhooks

Unlike MailerLite, ActiveCampaign pricing is independent of your subscriber count. So whether you have 1,000 subscribers or 10,000 subscribers, your price remains the same.

Plus ($49/mo)

Plus plan is for smaller teams focused on building great experiences across the entire customer lifecycle. This plan limits usage to three users per account.

As for features, you get everything included in the Lite plan, plus:

• Landing page
• Facebook Custom Audiences and Lead Ads
• Leading score
• Popups and modal forms
• Conditional content
• WooCommerce, Shopify and BigCommerce Integration

Professional Edition ($149/month)

The Professional plan is for teams that want to experiment and optimize their marketing efforts. This plan limits a maximum of five users per account.

Here you get all the features included in the Plus plan, and then you also get:

• Predicted delivery
• Split Automation
• Salesforce Integration
• Microsoft Dynamics 365 Integration
• Website News
• Attribution Report
• Conversion
• account

Predictive sending allows you to send emails at times when recipients are most likely to open them. You can also integrate Salesforce and Microsoft Dynamics 365 to enhance your marketing campaigns.

Enterprise (Custom Pricing)

This program is for growing teams in large organizations who want to personalize marketing at scale. You can create up to ten accounts in this plan.

This plan gives you all the features included in the Professional plan, plus:

• Custom Report
• Custom object
• sign in
• Uptime SLA
• HIPAA Support
• Customized mail server domain

3. GetResponse

GetResponse Forms plugin is another great plugin for adding email opt-in forms to your WordPress blog/site and building newsletters. The plugin is also easy to set up and use.

The plugin offers dozens of pre-built opt-in forms that you can use. If you wish, you can build your website from scratch and integrate it into your website. Supported placement areas are:

• Within any page or post on your blog
• Using widgets in the sidebar
• pop up

Function

• All forms are responsive and look great on all devices
• Compatible with Gutenberg Editor
• Intuitive interface allows you to easily edit GetResponse forms
• Lots of customization options - choose your font, size, color and more
• The pre-built form conversion effect is very good
• Analytical Dashboard Full of Insights

Pricing

free

This free version allows you to make up to 500 connections. To go beyond this, you need to upgrade to a higher plan.

Features included in this plan include:

• 2,500 newsletters sent per month
• 1 landing page, limited to 1,000 visitors per month
• 1 website and access to key features like galleries, popups, and forms
• Connect to a custom domain
• Registration forms and pop-ups

Email Marketing ($13.24)

Please note that $13.24 is only valid for up to 1,000 contacts. With this plan, you can choose from 2,500, 5,000, and 10,000 contacts, but each step will cost more.

As for features, you get everything included in the free plan, plus the following:

• Artificial Intelligence Subject Line Generator
• Unlimited SMS
• Unlimited Landing Pages
• Advanced features within the website builder and provide greater bandwidth to your website
• Basic segmentation
• automatic response

Automation ($41.12)

Like Email Marketing, the $41.24 per month price is only available for 1,000 contacts or less. You can also choose 2,500, 5,000, etc. for higher prices.

As for features, you get everything included in the email marketing plan, plus the following:

• Marketing Automation
• Event-based automation
• Internet Conference
• Advanced Segmentation
• Contact Rating
• Sales channels

Marketing ($82.94)

Finally, you have the Marketing Plan, starting at $82/mo (for 1,000 contacts or less). You can upgrade to a higher limit, but you'll pay more just like the previous plan.

As for features, you get everything included in the Automation Plus plan, plus the following:

• Quick Transaction Email
• E-commerce Segmentation
• Abandoned Cart Recovery
• promo code
• Products Recommended
• Web Push Notification

4. Mailchimp

Mailchimp is arguably the most popular and widely used email marketing software in the world, powering newsletters for thousands of businesses today. The Mailchimp for WordPress plugin allows you to integrate Mailchimp into your WordPress website for email marketing.

You can use it to create beautiful and accessible signup forms, or integrate with any other existing form on your WordPress site, such as contact, comment, or checkout forms.

Pricing

free

MailChimp’s free plan limits one user per account and includes email support for the first 30 days.

As for features, you also get:

• Send 1,000 emails per month
• Pre-built email templates
• 300+ Integrations
• Basic Reporting and Analysis
• Forms and landing pages
• Creative Assistant

Essentials ($13/month)

As the name suggests, this plan gives you all the basic features you need to get started for just $13 per month. It limits you to 3 user accounts, 5,000 emails per month, and offers live chat support.

In addition to the features included in the free plan, you also get:

• 2 characters
• No Mailchimp brand
• A/B Test
• Email Scheduling
• Basic Automated Customer Journey

Email scheduling is a good reason to choose the Basic plan over the Free plan.

Standard ($20/month)

This plan starts at $20/month and gives you access to 5 user accounts, 6,000 emails per month, and live chat support.

In addition to the features included in the Essentials plan, you also get:

• Forecast Segmentation
• Content Optimizer
• Dynamic content
• Event Manager
• Sending time optimization
• Pre-built journey
• Custom coding template
• Automated Customer Journey (Enhanced)

Premium ($350/month)

This plan gives you access to their state-of-the-art tools, unlimited contacts, and 150,000 emails per month. You also get phone and priority support, something you don’t get with other plans.

The new features are:

• Multivariable testing
• Comparison Report
• Advanced Segmentation
• Assist onboarding

5. ConvertKit

ConvertKit helps you get more leads, sell more products, and send relevant email communications by simply adding an email marketing capture form anywhere on your WordPress site.

Function

• Intuitive form builder with pre-built templates and subscription forms
• Compatible with Gutenberg block editor and shortcode options
• Ability to list past email newsletters on your WordPress site

Pricing

free

The free plan limits you to a maximum of 300 email subscribers, after which you must upgrade to a paid plan.

With the free plan you get:

• Unlimited Landing Pages
• No restriction on form
• Unlimited Broadcast
• Audience Tagging and Segmentation
• Selling digital products and subscriptions
• Community Support

Creator ($9/month)

The Creator Plan allows you to send emails to over 300 email subscribers. In addition to all the features available in the free plan, you also get:

• Live Chat and Email Support
• Free migration from other tools
• Automatic Email Sequence
• Visual Automation Builder
• Third Party Integration
• One additional team member

Creator Pro ($25/month)

Suitable for mature creators to expand their business. This plan gives you access to:

• Newsletter Recommendation System
• Subscriber Rating
• Advanced Report

in conclusion

Now there you have it – the 5 best WordPress plugins for email marketing that can help you take your business to the next level. These plugins are easy to use and offer tons of features to help you create and send effective email campaigns, thereby increasing your marketing ROI. Hopefully this list will help you find the right plugin for your business and get more from your email marketing efforts.

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