Xpeng Motors announces new brand 'MONA' and reveals mass production plan in 2024

According to news on August 28, earlier today, Xpeng Motors announced a strategic cooperation with Didi Chuxing. The two parties will jointly launch a new smart electric vehicle brand "MONA". As the core of this eye-catching cooperation, "MONA" will be a new sub-brand of Xpeng Motors, and plans to start mass production in 2024, opening a new chapter, aiming to continue to lead the trend of smart travel

Rewritten content: One of the important contents of this cooperation is that "MONA" will become the starting point for Xpeng Motors to enter a multi-brand strategy. He Xiaopeng, CEO of Xpeng Motors, said at a media communication meeting that the "MONA" model is not only a key step in brand development, but also the cornerstone of future diversified business development. The new brand will focus on smart electric vehicles for the individual consumer market (TO C) and take into account the needs of the commercial travel market (TO B) to further expand Xpeng Motors' influence in the travel field

According to the editor's understanding, the "MONA" model will focus on the research and development and application of driverless technology and become a model of intelligent driving technology in the A-class market. In addition, "MONA" will also launch certain models suitable for shared travel and introduce advanced Next Generation Platform (NGP) technology to improve user experience.

The price positioning of "MONA" models has attracted much attention . The price of the new car is expected to be around 150,000 yuan. He Xiaopeng has high hopes for this positioning, saying it is expected to become a "hot-selling model in the 150,000-class range." He predicts that the annual sales of new models will be no less than 100,000 units, and may even be higher

Through close cooperation with Didi Chuxing, Xpeng Motors will further consolidate its product technology in the A-class market competitive advantage and empower the development of the travel field with intelligent driving technology. This cooperation will further promote innovation in smart travel and lead the future development direction of the industry. Through close cooperation with Didi Chuxing, Xpeng Motors will further consolidate its competitive advantages in product technology in the A-class market and promote the development of the travel field with intelligent driving technology. This cooperation will further promote the innovation of smart travel and lead the future development direction of the industry

The above is the detailed content of Xpeng Motors announces new brand 'MONA' and reveals mass production plan in 2024. For more information, please follow other related articles on the PHP Chinese website!