How to add Google Analytics tracking code to WordPress plugin

How to add Google Analytics tracking code to WordPress plug-in

Summary: Google Analytics is a powerful website statistics tool that can help website administrators analyze visitor behavior , understand the operation of the website. In WordPress websites, by adding Google Analytics tracking code to the plug-in, you can more easily track website visit data. This article will explain how to add Google Analytics tracking code to a WordPress plugin and provide code examples for reference.

Part 1: Obtain the Google Analytics tracking code

Step 1: Log in to your Google Analytics account

First, you need to log in to your Google Analytics account. If you do not have a Google Analytics account yet, you can register a new account on the Google Analytics official website (https://analytics.google.com).

Step 2: Create a new tracking code

In the Google Analytics management interface, select the "Admin" tab, and then select the tracking code you want to add in the "Properties" column website.

Next, click "Tracking Code" under "Tracking Information" and copy the entire code snippet in the pop-up window.

Part 2: Adding Google Analytics Tracking Code to WordPress Plugin

Next, we will introduce two methods to add Google Analytics tracking code: adding it manually and adding it using a plugin.

Method 1: Manually add Google Analytics tracking code

Step 1: Open the WordPress management background

Log in to your WordPress website and go to the management background.

Step 2: Edit the plug-in file

In the management background, go to "Appearance"->"Edit" and select the plug-in you want to edit.

Note: Before editing the plugin files, be sure to back up your website and plugin files to prevent unexpected situations.

Step 3: Edit the plugin file

For most WordPress plugins, you can add the Google Analytics tracking code in your theme’s functions.php file.

Open the functions.php file and add the following code at the end:

function my_google_analytics_code() {
   // 将您的Google Analytics追踪代码粘贴在此处
   ?> 
  
<script>
// 将您的Google Analytics追踪代码粘贴在此处
</script>

   <?php
}
add_action( 'wp_head', 'my_google_analytics_code', 10 );

Step 4: Save changes

Save and upload your changes.

Method 2: Use a plug-in to add Google Analytics tracking code

One of the advantages of WordPress plug-in is that you can easily add Google Analytics tracking code without manually editing the plug-in file.

The following are several commonly used WordPress plugins that can help you add Google Analytics tracking code:

• Insert Headers and Footers
• Google Analytics Dashboard for WP (GADWP )
• MonsterInsights
• Google Tag Manager for WordPress

You can search for these in the WordPress plugin directory (https://wordpress.org/plugins/) plugin names to find and install them.

Part 3: Verify that the Google Analytics tracking code is valid

Whether you add the tracking code manually or use a plug-in, you need to verify that the code is valid.

The first method is to use Google Analytics’ real-time reporting feature. Log in to your Google Analytics account, click "Real-time Reports" in the left-hand menu, then open your website in another browser tab to see if there are any visitors in the real-time reports.

The second method is to use a Google Analytics browser extension tool, such as the Google Analytics Debugger (for Google Chrome browser). Install and enable the extension, then open your site in a browser and see if the debug console displays the correct tracking code.

Conclusion:

By adding the Google Analytics tracking code, you can gain a more comprehensive understanding of your WordPress website’s visitor behavior and website operations. This article provides two methods, adding tracking code manually and using a plug-in, and attaches code examples. Whichever method you choose, remember to verify that the code is working and make sure you have the correct tracking data. I hope this article helped you add Google Analytics tracking code to your plugin in WordPress!

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