The Chinese market has become a sales highlight for global camera companies, driving the growth of Japanese companies

News on August 28, recently, the editor noticed an article about the recovery of the global camera market published in the "Technology Mirror". This report details the current recovery of the camera market. Now reporting for you

According to the editor’s understanding, the camera market is experiencing a strong recovery momentum in China. Data shows that in the first half of 2023, consumption in the Chinese camera market has rapidly picked up, with shipments surpassing the European and American markets, becoming one of the fastest growing markets in the world. Sony Group President Totoki Hiroki said that the camera market performed well, especially in China and Asia, where actual sales were strong. However, some people have expressed concerns about the impact of the economic slowdown on the camera market, mainly in Europe and the United States. Japanese camera companies have shown impressive sales figures. Fujifilm Holdings' digital camera sales increased by more than 6% year-on-year in Japan and overseas. In the latest fiscal year forecast, both sales and operating profit of the imaging business were revised upward. Nikon also raised its latest fiscal year consolidated profit forecast, helped by strong sales of mirrorless cameras. Yoshiaki Tokunari, director and senior executive officer of Nikon, said that the Chinese market is an important force driving growth and the overall market for luxury cameras is expanding. Canon is also showing strong momentum in camera sales. Sales of the imaging business, which includes mirrorless cameras and surveillance cameras for general consumers, increased by 13.5% year-on-year in Japan and 15.1% year-on-year overseas.

According to CIPA's survey data predicts that the total sales of the camera market in 2023 will far exceed that in 2019, showing a good trend of continued recovery of the camera market

To sum up, the global camera market is recovering significantly, and the Chinese market It has become one of the fastest growing markets, and major Japanese camera companies have also achieved remarkable results in this trend. The recovery trend of the camera market is expected to continue in the future

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