JD.com releases consumer trends for July 2023: smart products are popular, and black, white, and red have become popular colors

Jingdong Consumer and Industrial Development Research Institute released the news of "Hot Consumption Words in July 2023". This report organizes the description keywords of the top ten products in each category, and summarizes the most frequently occurring product attribute keywords

This website found that products with "smart" attributes are the most popular, not only large home appliances and digital accessories, but also small products such as smart night lights, smart skipping ropes, and smart trash cans. Consumers are also very fond of them

From the appearance of the product, black, white, and red are the best-selling popular colors. Many products have color combinations or mixed color designs. Color is the fourth most frequent word in the color field, followed by green, blue, and gray.

The monthly frequency of words such as lowering blood pressure, high blood sugar, and antihypertensive drugs has increased by more than 10 times year-on-year, and the quarterly frequency has increased by 10 times year-on-year

The price of computer hard drives has dropped rapidly, resulting in the frequency of use of the word "backup" The monthly year-on-year growth is about 9 times, and the quarterly year-on-year growth is more than 30 times. A year-on-year increase of more than 10 times in one month and a quarter-on-quarter increase of more than 19 times

## Compared with last year, compared with "wound surface" and " The sales of medicines and band-aids related to "wounds" have increased significantly, with a year-on-year increase of more than 10 times.

With the rise of outdoor sports, the natural Products such as hot packs, self-heating hotpots, and self-heating food that are convenient for simple outdoor cooking have seen a significant increase in word frequency. The monthly year-on-year growth exceeded 10 times, and the quarterly year-on-year growth also exceeded 10 times.

The word frequency of "wild fishing" increased 12 times in one month. A quarter-on-quarter increase of 35 times

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