Apple plans to launch new immersive head-mounted display product 'Vision Pro' next year

According to news on September 4, Apple recently revealed that they plan to launch a product called "Vision" next year. Pro" head-mounted display product is designed to bring a new immersive spatial experience. In order to ensure the success of this innovative product, Apple not only focuses on attracting consumers' desire to buy, but also actively seeks the support of developers to create diverse Interesting third-party applications. Recently, the editor interviewed Susan, Apple’s Vice President of Developer Relations Prescott, Vision Pro senior director of product marketing Steve Sinclair, and several developers discussed the current state of the device and future plans.

Developers for Vision Pro’s hardware performance experience is particularly important. It is reported that Apple has conducted a series of activities in the developer lab, which have achieved "extremely high triple-digit customer satisfaction levels." These experiments not only gave developers an in-depth understanding of Vision The potential of Pro will also inspire them to create more unique applications. Meanwhile, downloads of Vision Pro's software development kit (SDK) have also unexpectedly exceeded expectations.

Apple is taking a series of steps to attract more developers to Vision Pro's ecosystem. In addition to providing support such as headset loan and compatibility evaluation, Apple also provides developers with a wealth of online resources to ensure that applications can be used in Vision. Efficient operation on Pro. "Our goal is not just to make Vision Pro has a large selection of applications to ensure that these applications can run well on the device. "In addition, Apple also provides development tools such as Xcode and SwiftUI, making it easy for existing developers and novices to get started.

Vision Pro is priced as high as US$3,499 (approximately RMB 25,438), which is undoubtedly is a challenge. However, according to Steve, senior director of product marketing at Vision Pro According to Sinclair, when people first wear Vision Pro, they may be so fascinated by the new spatial experience that they may even forget that they are wearing a device. In order to make consumers more convinced, Apple emphasized that the key is to demonstrate these unique experiences and prove that Vision Pro provides an excellent user experience. In addition, Vision Pro chooses not to use traditional controller operations, but allows users to operate in a more natural way through eyes, gestures and sounds to provide a more intuitive and immersive interactive experience.

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