Samsung faces declining market share, Honor and OPPO emerge

According to news on September 6, the latest report released by market research organization DSC shows that the foldable mobile phone market will usher in vigorous growth in 2023. It is expected that 36 different foldable mobile phones will be launched, a significant increase from 19 models last year. . However, affected by the delayed launch of some products, lower-than-expected sales of some products, and the downturn in the overall smartphone market, DSCC lowered its foldable panel production forecast for 2023 by 21% to 2.01 million pieces, but it is still lower than last year. A 33% increase; the sales forecast for foldable phones was also reduced by 15% to 16.4 million units, a year-on-year increase of 28%.

According to the editor’s understanding, the DSC report pointed out that although Samsung has always occupied a leading position in the foldable mobile phone market, as other brands continue to pour into this field, Samsung Its market share is expected to decline from 79% in 2022 to 59% in 2023. At the same time, Honor and OPPO are expected to occupy 8% of the market share respectively, which is a significant increase compared with 1% and 3% in 2022. Motorola's market share will also increase from 1% in 2022 to 4% in 2023, jumping to fifth place.

The report also pointed out that although Samsung Display remains the main foldable panel supplier, its market share is expected to decline from 82% in 2022 to 69% in 2023. %, with a growth rate of 12%. At the same time, BOE's market share will rise rapidly in 2023, soaring from 13% in 2022 to 25% in 2023, a growth rate of as high as 157%. This growth is due to the fact that BOE has received orders for small folding mobile phones from OPPO, vivo and other brands, successfully seizing the market share of Samsung Display. With the launch of more internal folding projects, BOE’s market share is expected to continue to grow. . This new trend shows that the foldable mobile phone market will continue to be dynamic, with major brands vying to enter the market and market competition will become more intense.

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