Film and TV drama promotion: Dimension Upgrade collaborates with N World to create 'Lotus Tower', a digital human that can talk to each other

Have you ever imagined what it would be like to talk to the characters in your favorite movies and TV series? Things that could only be done in the "little theater in the brain" are now really possible! Recently, You Huan The hit "Lotus House" produced by Rui Century has set off a craze for watching dramas in the summer. With technical support provided by N World, a conversational AI digital human character has been customized for the characters in the "Lotus Tower" series. This is the first time that digital humans have been used in the promotion and distribution of a film and television series, allowing the audience to gain something different while watching the series. interactive experience.

Huanrui Century is a leading group in the domestic film and television culture industry. In terms of film and television drama production, we insist on creating diversified high-quality content as the core, and rely on industrialized and systematic production capabilities to produce nearly 100 TV dramas and online dramas, with a cumulative click count of over 100 billion. In terms of artist management, Huanrui Century has the industry-recognized ability to cultivate stars. Cheng Yi and Liu Mengrui, the well-loved actors in "Lotus Tower" this time, are all contracted artists under Huanrui. N World, as an intelligent marketing solution under 360, is based on the 360 ​​AI large model and is committed to using cutting-edge technology to assist enterprises in digital transformation and business innovation, providing multiple products and solutions such as AI digital people, AI digital employees, and the Yuan Universe.

"Lotus Tower" is a Jianghu mystery unit drama produced by Beijing iQiyi Technology Co., Ltd. and Huanrui Century (Dongyang) Film and Television Media Co., Ltd., which is different from traditional drama promotions mode, "Lotus Tower" collaborated with N World in cross-border cooperation to create digital human images of the male protagonist Li Lianhua and the lovely Princess Zhaoling. The audience can enter the questions they want to ask the characters in the dialog box. Li Lianhua and Princess Zhaoling The digital human will give answers that are consistent with the character's personality and plot settings.

(Li Lianhua digital human experience link: https://www.n.cn/?sid=215929)

Based on the basics of good scripts and good actors, using technological innovation to upgrade and link the IP content of the series is a very important part of the drama promotion planning to create hit dramas. Happy Century took the lead in making new explorations this time, linking the latest digital human technology of N World to create a fan carnival and expanding the new expression method of the series. The audience interacted with digital human beings Li Lianhua and Princess Zhaoling. During the dialogue, you can resonate with the characters and plot more immersively, become more "on top" of the plot, satisfy more viewers' needs for drama content, and thereby enhance audience stickiness. The creative AI marketing method, in addition to traditional audio-visual, brings a new "dialogue" experience to the audience, arouses the interest and attention of more audiences, and achieves breakthrough communication.

(Princess Zhaoling digital person: https://www.n.cn/?sid=830074)

Different from the current situation where traditional digital humans are mostly image clones, "lack of soul", and have extremely high production and operation and maintenance costs, 360AI digital humans are more people-oriented in design. They do not rely on prompt words from engineers' thinking, but adopt The natural language thinking of human face-to-face interaction makes digital people more friendly and warm; through data training, role substitution is given, so that they have character personality and long-term memory; at the same time, relying on 360 browser, 360 search, 360 fast information and other products, 360AI digital People can obtain the latest knowledge through search and browser plug-ins, and strengthen the large model's understanding of facts through private knowledge bases. They can learn hotly searched content every day and become a more trendy digital person who keeps pace with the times.

(360AI Digital Human-Kexin)

The production of 360AI Digital Human is in terms of time and cost It has great advantages. It only requires a picture, a piece of audio, and a piece of information, and it can be quickly generated in three steps. In-depth anthropomorphic digital humans can also be customized according to needs to generate enterprise-level digital humans with “the best appearance and the most powerful brain”. For example, the ISC held last month At the 2023 Internet Security Conference, 360AI Digital Human Kexin appeared as the host and interacted with the guests on-site, providing a broader space for imagination for the application scenarios of digital humans.

The two character digital characters launched in conjunction with N World and the popular summer drama "Lotus Tower" not only demonstrate Huanrui Century's industry-leading film and television IP creation capabilities and stars The influence of artists also gives full play to the 360 The technical capabilities of the intelligent marketing cloud are a new trial in the field of entertainment marketing. In the future, I believe that AI technology will be applied in the creation and promotion of more film and television drama series, trying to expand more new entertainment marketing methods, and help drama series break through in terms of popularity.

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