Phone 15 adopts Type-C interface and Pro Max is equipped with periscope lens, leading the trend of innovation

According to news on September 7, Apple will release the new iPhone 15 series in mid-September, including iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max. According to predictions from industry analyst firm TrendForce, the iPhone 15 The overall production of the series this year is expected to reach approximately 80 million units, an increase of nearly 6% compared with the same period last year. This growth was mainly due to the smooth progress of production of the Pro series and the Pro Max uses a unique periscope lens, which is expected to help increase sales. The Pro series is expected to account for more than 60% of total production.

However, despite these positive signs, total iPhone production this year is expected to be between 220 million and 225 million units, a year-on-year decrease of approximately 5% due to the sluggish market and the possibility of Huawei's strong comeback.

In addition, due to EU legislative restrictions, the iPhone 15 series will use the Type-C interface. In terms of configuration, iPhone 15 and iPhone 15 The main upgrade of the Plus is the main camera, which adopts a 48-megapixel main camera simultaneously with the Pro series and introduces Dynamic Island. Island) design. The Pro series includes processor chip upgrades, increased DRAM capacity, and the introduction of a titanium-aluminum alloy middle frame. It is particularly worth mentioning that Pro Max will also be equipped with a periscope lens, and the imaging effect will be even better.

However, with the continuous introduction of new models, the difficulty of production is gradually increasing. It is understood that due to parts and assembly issues, iPhone 15 and iPhone 15 The mass production yield of the Plus's 48MP main camera is lower than expected. The Pro series' panels and titanium alloy mid-frame assembly also encountered some difficulties, but they are expected to be resolved sooner.

Considering the unstable global economy, Apple may adopt a more cautious pricing strategy to avoid affecting sales. According to TrendForce’s forecast, this year’s iPhone 15. The terminal selling prices of the three new iPhone 15 Plus and iPhone 15 Pro models will be basically the same as last year. And because Pro The Max version is also equipped with an additional periscope lens with a high unit price. It is expected that the price may increase, and the maximum increase may be less than 100 US dollars. If this happens, it will also be the first iPhone Apple adjusted product prices for the first time since X.

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