Bilibili's loss in the first half of 2023 decreased, but was still as high as 2.174 billion yuan, compared with a loss of 4.289 billion yuan in the same period last year

News from this site on August 29, Bilibili (hereinafter referred to as Bilibili) announced on the Hong Kong Stock Exchange today that the company’s net turnover in the first half of the year was 10.374 billion yuan, a year-on-year increase of 4.1%; belongs to the company Shareholders' net loss was 2.174 billion yuan, compared with a loss of 4.289 billion yuan in the same period last year.

The report shows that the net loss and adjusted net loss of Station B in the first half of the year narrowed by 49% and 45% respectively year-on-year. During the reporting period, advertising revenue increased by 29% year-on-year, live broadcast revenue increased by 23% year-on-year, and gross profit increased by 51% year-on-year.

This site learned from the report that in the first half of this year, Bilibili’s daily active users increased by 17% year-on-year to more than 95 million, while Monthly active users reached 319 million, and the ratio of daily active users to monthly active users increased from 27.2% in the same period last year to 29.8%. In addition, the average daily usage time of users on Bilibili reached 95 minutes in the first half of this year, causing the total usage time of platform users to increase by 21% year-on-year.

In the first half of this year, the total daily average video views of Station B increased by 34% year-on-year, reaching 4.1 billion. The average daily playback volume of vertical short videos increased by 78% year-on-year, while the average daily playback volume of long videos generated by professional users increased by 22% year-on-year.

Bilibili’s average number of active content creators in the first half of this year The number and average monthly video submissions increased by 30% and 61% respectively year-on-year. More than 2.1 million creators earned income through various channels on Bilibili, a year-on-year increase of 41%

As of June 2023 At the end of the month, the number of official members of Bilibili increased by 26% year-on-year to 214 million, and the 12-month retention rate remained stable at about 80%. The number of major members is approximately 20.5 million, of which more than 80% are annual major members or automatically renewing members.

In the first half of this year, Station B’s advertising business revenue reached 2.8 billion yuan, a year-on-year increase of 29%. This was mainly due to a 58% year-over-year increase in performance advertising revenue. Mobile game service revenue was 2 billion yuan, a year-on-year decrease of 16%. This is mainly due to the lack of new game launches and the decline in revenue from some games

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