XREAL releases Air 2 series of AR glasses with upgraded display and lighter weight, leading a new chapter in consumer AR

On September 6, XREAL, the world's leading consumer AR glasses brand, officially released the XREAL Air 2 series of new products in the Chinese market, including XREAL Air 2 and XREAL Air 2 Pro AR glasses. This is a new round of major upgrades for XREAL in terms of product technology and user experience after global sales exceeded 200,000 units, and will further accelerate the development of consumer-grade AR glasses.

XREAL Air 2 has been fully optimized in multiple dimensions such as display effect, wearing comfort, and audio experience. It is committed to bringing better audio-visual effects and wearing experience, and maintaining its leading position in the field of AR glasses. The world premiere of XREAL Air 2 is equipped with Sony's latest 0.55-inch Micro-OLED micro display, which has a 21% increase in pixel density compared to the previous generation, reaching a high-definition level of 4032ppi. XREAL Air 2 has also been professionally calibrated unit by unit, effectively solving the common problems of color cast and insufficient dark details in AR glasses, ensuring more accurate and natural colors and richer dark details, giving users a comfortable and smooth look and feel.

According to the color accuracy standard test of TÜV Rheinland, XREAL Air 2 has a color accuracy ΔE 2000

In terms of wearing comfort, XREAL Air 2 has been optimized in many aspects such as body material, weight distribution, nose pad design, etc., reducing the weight to only 72 grams, once again setting a new industry record. 7 ergonomic upgrades ensure XREAL Air 2’s lightweight wearing experience. In addition, XREAL's independently developed X-Spatial Sound 2.0 spatial sound technology has further improved sound quality and privacy.

It is worth mentioning that XREAL Air 2 has also obtained three authoritative certifications from TUV Rheinland for eye comfort, low blue light and no stroboscopic. Monocular actual virtual image distance, binocular combined image error and distortion correction accuracy are important indicators to measure eye comfort. XREAL Air 2 has a professional-grade VID (monocular actual virtual image distance) of 2.5 meters, and the vertical binocular convergence averages the combined image The error is ≤1.83 pixels, and the distortion correction accuracy reaches

The XREAL Air 2 Pro adds breakthrough electrochromic technology to the Air 2, which can quickly adjust the lens transmittance according to different light environments to achieve all-weather adaptation. This is the world's first AR glasses to implement the application of electrochromic technology and achieve mass production. It can greatly expand the use scenarios of AR glasses and lay the technical foundation for AR glasses to enter daily life.

In terms of product pricing, XREAL Air 2 and XREAL Air 2 Pro are priced at 2,599 yuan and 2,999 yuan respectively. Purchase the package with XREAL Beam for 3,398 yuan. The pricing setting is more user-friendly than in the past, and also reflects XREAL’s determination to promote the popularization of AR glasses. It is reported that XREAL Air 2 and XREAL Air 2 Pro will be launched for pre-sale respectively and will be officially launched soon. As a leading company in the field of AR glasses, this new product release will help XREAL continue to lead the technological development direction of consumer AR glasses. While core experience points such as display effects and comfort are continuously optimized, rich content applications are also being nurtured. Some insiders predict that the XREAL Air 2 series is expected to become a new round of popular products in the industry like the previous Air.

XREAL: China’s leader in AR glasses helps upgrade the industry chain

XREAL is the world's leading AR glasses brand and has become a leading enterprise and representative brand in China's AR industry. Since its establishment in 2017, XREAL has always focused on the AR field and continued to invest in technology research and development and product innovation. In 2020, XREAL established the world's first AR optical engine R&D and manufacturing base in Wuxi, realizing an independent and controllable optical system technology stack and greatly improving output and quality.

So far, XREAL Air has sold more than 200,000 AR glasses worldwide. In 2022, XREAL's global shipments reached 98,000 units, a year-on-year increase of 717%, with a market share of 37% in AR glasses, successfully opening up the market for consumer AR glasses.

While continuing to lead, XREAL is also actively helping to upgrade China’s AR industry chain. The AR optical engine manufacturing base established by XREAL is currently the only automated mass production line for AR optical display modules in the world, achieving self-sufficiency in core components. XREAL plans to open optical display technology to more Chinese AR manufacturers in the future, which will help stimulate the growth of more industry chain companies and jointly create a new pattern for China's AR industry.

Industry insiders believe that the rise of XREAL heralds the accelerated development of China’s AR industry. In the field of AR, Chinese companies are catching up and taking the lead in some market segments. China's market scale and industrial foundation also provide favorable conditions for the rapid growth of the AR industry. The release of the XREAL Air 2 series of new products will undoubtedly further boost confidence in the development of the AR industry. Chinese AR companies carry a strong sense of historical mission.

AR glasses: a new opportunity to increase the dimension of information carriers

In the era of mobile Internet, the birth of smartphones has changed the way humans obtain and communicate information. Today, the rise of AR glasses also brings an opportunity for change. AR glasses are regarded as a strong competitor for the new generation of mobile terminals and computing platforms after smartphones.

Compared with traditional screen media such as mobile phones, the unique advantage of AR glasses is that it provides a mixed virtual and real interaction method and returns digital information to the three-dimensional space. After users wear AR glasses, virtual content will be seamlessly superimposed with the real environment, giving people an unprecedented immersive experience. This "enhanced dimensionality of information carriers" is completely changing the connection between people and the digital world.

In XREAL’s view, the mission of AR glasses is to connect and integrate the digital world and the real world. To achieve this goal, it is necessary to continue to break through technical bottlenecks in display, interaction, content and other aspects. At present, XREAL has industry-leading independent research and development capabilities, and continues to explore various new gameplay and application scenarios of AR through its product system, hoping to bring AR technology into daily life as soon as possible.

The release of the new XREAL Air 2 series further optimizes the user experience and lays the foundation for the consumer-level popularization of AR glasses. Industry insiders predict that with the accumulation of user base and rich content, AR glasses are expected to usher in explosive growth within 3-5 years. By then, AR may become the mainstream interaction method, and we will truly usher in a new era of "information carrier dimensionality enhancement".

The release of the new XREAL Air 2 series marks that China’s AR industry has entered a new stage of development. Achieving new breakthroughs in technology and products will help further consolidate XREAL's leading position in the industry. At the same time, it will also promote the upgrading of the entire AR industry chain, allowing Chinese AR companies to gain more opportunities in future development. The "increased dimensionality of information carriers" represented by AR glasses is opening up new opportunities for deep integration of the digital world and the real world. We also expect AR glasses to enter consumers' horizons as soon as possible and enrich the digital life of the public.

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