The SEAT brand faces a moment of transformation: giving way to the Cupra brand

It was reported on September 5 that Volkswagen’s Seat brand will undergo a major change and is expected to withdraw from the traditional passenger car market and cede its status to the Cupra brand. This marks that Seat, a car brand that originated in Spain and has been loved by consumers since 1950, will explore new market opportunities.

Since being acquired by Volkswagen in 1983, SEAT has been complementing Volkswagen's technology and craftsmanship, becoming a subsidiary of Volkswagen, and emerging in the international market. However, today's automobile market is highly competitive and consumer demands continue to evolve, so Volkswagen has decided to readjust its product line. According to the company's plan, the SEAT brand will gradually withdraw from the traditional passenger car market and focus on the production of other types of transportation.

According to the editor’s understanding, Volkswagen will continue to produce existing Seat models until 2030. This decision ensures that existing Seat owners will not face after-sales service issues in the coming years. At the same time, Volkswagen also promised to provide a smooth transition for the transformation of the Seat brand to protect the rights and interests of consumers from being harmed.

Although Seat will withdraw from the traditional passenger car market, this does not mean the end of the brand. Instead, Volkswagen is likely to introduce it into emerging markets, particularly in eco-friendly mobility segments such as e-scooters. This strategic transformation not only caters to the trend of green travel and environmental protection and emission reduction, but is also consistent with Volkswagen's strategic plan to adjust product lines and pursue sustainable development. SEAT will continue to explore its development potential in new areas and provide consumers with more diverse travel options.

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