Tesla's price strategy attracts consumers, sales in August increased 9.35% year-on-year

News on September 5, the latest data from the Passenger Car Association shows that in August 2023, China’s new energy passenger vehicle market will show strong growth momentum. In that month, wholesale sales of new energy passenger vehicle manufacturers totaled 800,000 units, a year-on-year increase of 27% and a month-on-month increase of 9%. Since the beginning of this year, cumulative wholesale sales have reached 5.08 million vehicles, a year-on-year increase of 39%. It is particularly worth mentioning that Tesla China’s wholesale sales in August were 84,159 vehicles, a year-on-year increase of 9.35% and a month-on-month increase of 30.92%. From January to August, Tesla China has sold 624,983 domestically produced cars, a year-on-year increase of 56.27%.

This achievement is mainly due to Tesla China’s price adjustment and subsidy policies. Consumers are taking an interest in these measures. It is reported that Tesla China announced the downgrade of Model on August 14 this year. Among them, the starting price of the long-range Model Y has been reduced from 313,900 yuan to 299,900 yuan, and the starting price of the high-performance version of Model The starting price of Y was lowered from 363,900 yuan to 349,900 yuan, a decrease of 14,000 yuan in both cases. In addition, the rear-wheel drive Model 3 model also received a subsidy of 8,000 yuan.

At the same time, Tesla also announced the launch of a new Model 3. It is planned to be launched on September 1 and is expected to be delivered in the fourth quarter. The price range is from 259,900 yuan to 295,900 yuan. This new car adopts a new closed front face design, cancels the fog lights, and presents a simpler appearance. Inside the car, the new Model 3 has canceled the traditional gear lever and steering lever, and upgraded the audio system and multi-function steering wheel. In addition, the new car also introduces remote airbags for the first time, and adds ambient lighting in the car to enhance the driving experience.

According to the editor’s understanding, Tesla China’s price strategy and continuously upgraded product line have brought new vitality to China’s new energy vehicle market and attracted more consumers to invest in the field of electric vehicles. . Tesla's continued growth momentum will continue to lead the development of China's new energy vehicle market.

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