Apple iPhone 15 series launch conference: new product reveals are coming

According to news on September 12, Apple’s annual iPhone new product launch conference is about to kick off and is expected to be held at 10 a.m. local time in California, USA (1 a.m. on September 13, Beijing time). This highly anticipated event will reveal the iPhone The new smartphones in the 15 series are seen as an important step for Apple to respond to market challenges and stimulate the holiday sales season.

The entire smartphone market is facing the challenge of slowing demand growth, and Apple is not immune. According to the editor's understanding, several consecutive quarters of low sales forced Apple to take action. In addition, there are rumors that the latest iPhone may adopt the USB-C charging standard, which may have a certain impact on users who already own a large number of Lightning interface accessories.

Recently, Apple renewed its contract with Qualcomm to supply modem chips, which may mean that its own baseband chip products may be delayed. However, there are some favorable factors. Market demand for new iPhones remains relatively high, especially in the high-end market. Apple has successfully attracted more consumers to upgrade to high-end models and increased the average selling price of iPhone products

Apple’s new product launch conference not only involves flagship products, but also includes peripheral products such as Apple Watch and Apple headphones. The product will account for about 60% of Apple's overall revenue

Although the entire smartphone market is facing declining sales, relatively speaking, Apple has been less affected. According to IDC data, although Apple's mobile phone shipments fell by 2% in the last quarter, Samsung Electronics' mobile phone shipments, which ranked first in market share, fell by 15%. This also helped Apple regain some market share

As for the Chinese market, it has always been the highlight of Apple’s iPhone business. However, with the rise of local brands such as Huawei, will consumers still be as keen on iPhone as before? There is still uncertainty about the 15 series smartphones. Investors will be closely watching the performance of this year's holiday sales season to assess whether Apple can cope with market challenges.

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