Japanese market expansion plan advances: BYD showroom opens in Shizuoka on October 20

According to news on September 10, "Cool the Earth", a subsidiary of Shizuoka Subaru Automobile, announced that BYD will officially open its first showroom in Shizuoka Prefecture on October 20. The showroom is located on the first floor of "Shizuoka Modi", a commercial facility in the center of the city. This news indicates that BYD’s electric vehicle expansion plan in the Japanese market has made new progress

It is understood that the cooperation between Shizuoka Subaru and BYD began in February this year, when Both parties signed a formal dealer contract. Subsequently, Shizuoka Subaru established a wholly-owned subsidiary, Cool the Earth, to be responsible for selling BYD electric vehicles, and plans to open more BYD stores in the local cities of Hamamatsu and Numazu in the next one to two years. Company president Hiroki Kawashima said: “Japanese consumers are still relatively unfamiliar with pure electric vehicles and Chinese models, so we hope to provide consumers with comprehensive after-sales services by giving full play to the technical advantages of the Shizuoka Subaru Group so that they can Feel free to experience these new electric vehicles."

The newly opened exhibition hall will display BYD's SUV model ATTO 3 (known as Yuan PLUS in China) that is already sold in the Japanese market, as well as DOLPHIN will be launched on September 20. In addition, when the four-door sedan SEAL officially lands in the Japanese market, it will also be displayed in this showroom. The showroom will provide test drives, maintenance and other services, and has set up an "opening preparation room" to provide car maintenance and other services.

BYD's first store in Tokyo The exhibition hall opened on August 26. It is located in a prime location in Toshima District, Tokyo, only 2 kilometers away from Ikebukuro Station and only a 5-minute walk from Subway Senkawa Station. As of August 21 this year, BYD has opened 10 showrooms in Japan, dedicated to demonstrating the excellent performance and unique design of new energy vehicles to Japanese consumers, so as to integrate BYD electric vehicles into the daily lives of Japanese consumers

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