BMW's new-generation concept car debuts at Munich Motor Show, upgrading electric vehicle strategy

News on September 4, recently, BMW Chief Financial Officer Walter Mertl shared BMW’s strategic outlook for the Chinese market at the Munich Auto Show in Germany. He said that although China's electric vehicle (EV) market is undergoing price competition, this competition mainly affects the cheap car market, and BMW is not active in this market. On the contrary, BMW plans to sell more cars in China this year, which shows their confidence in the Chinese market.

At the Munich Motor Show, BMW showed off its eye-catching new generation concept car - Vision Neue Klasse Concept, this car is expected to become the representative of BMW's new generation of electric vehicles. According to the editor's understanding, BMW will successively launch 6 new models based on this pure electric platform in the next two years, which marks BMW's ambition in the field of electric vehicles.

BMW Group Chairman Zipse said: "The BMW New Generation Concept Car integrates our innovative capabilities in core areas such as electrification, digitalization and recycling sustainability. Starting from 2025, we will gradually launch mass production These new generation models will be presented to consumers two years in advance, demonstrating our travel vision for the next ten years, and the BMW Group will also enter a new stage of development."

In addition, according to Wei Bofan, the director of BMW Group in charge of research and development, the cruising range of the new generation concept car will be increased by 30%, the charging speed will also be increased by 30%, and the overall efficiency will be increased by 25%, which marks a technological breakthrough. major breakthrough. The design of the car is full of futurism, especially the iconic kidney grille and angel eye headlights on the front face, making it highly recognizable in appearance. However, it should be noted that mass-produced models may make certain adjustments in appearance to adapt to market demand.

BMW’s positive performance in the Chinese market and investment in the field of electric vehicles show their ambition and determination for the future. With the successive launch of new generation electric models, BMW is expected to further consolidate its position in the Chinese market and meet consumers' needs for sustainable travel.

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