TrendForce: Smartphone production in the first half of 2023 will reach 520 million, a 13.3% decline in the same period

News from this site on September 4, TrendForce research shows that after global smartphone production fell by nearly 20% year-on-year in the first quarter, production continued to decline by about 6.6% in the second quarter, to only 270 million units. A total of 520 million smartphones were produced in the first half of 2023, a 13.3% decline compared with the same period last year. Both individual quarters and the first half of the year in total set a ten-year low.

TrendForce analysts pointed out that there are three reasons for the sluggish production performance:

• First, the lifting of epidemic prevention restrictions did not drive demand as expected;

• Secondly, the demographic dividend effect of the emerging Indian market has not effectively exerted its advantages;

• Thirdly, brands will be severely dragged down by excessive channel inventory in 2022. The original estimate will increase with As inventories are reduced, brands will resume production levels. However, now affected by economic weakness, people's willingness to consume is more conservative, resulting in production performance in the first half of the year being less than expected.

In the second quarter of this year, the most obvious change in the smartphone market was Transsion (including TECNO, Infinix, and itel). Transsion surpassed Vivo and entered the fifth place in the world for the first time, with output increasing by more than 70% month-on-month to 25.1 million units.

In the second quarter, Samsung still topped the list, with Q2 production reaching 53.9 million units, a 12.4% decrease from the previous quarter. At the same time, the second quarter coincided with the replacement of old and new Apple models, so it was the lowest production performance among the four quarters, with output of 42 million units, a decrease of 21.2% from the previous quarter.

TrendForce also stated that the upcoming iPhone 15/15 Plus in the third quarter will have an impact on Q3 production performance due to poor CIS yield. .

This site has noticed that analyst data shows that Samsung and Apple are basically equal in terms of total production forecasts for the whole year. If the iPhone 15 series has better-than-market sales performance than market expectations, it may overtake Samsung to become the global market share. The number one brand.

Except Samsung and Apple, Xiaomi (including Xiaomi, Redmi, and POCO) produced approximately 35 million units in the second quarter, an increase of 32.1% from the previous quarter. OPPO (including OPPO, realme, and OnePlus) produced approximately 33.6 million units in the second quarter, an increase of 25.4% from the previous quarter. Q3 is expected to have a growth rate of approximately 10~15%, closely following Xiaomi.

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