The iPhone 15 has a familiar design, but with a few notable updates. Rounded edges on the front and back provide a comfortable grip, while a new matte finish on the glass gives it a unique look.
The side rails and IP68 dust and water resistance remain unchanged from iPhone 14. However, the mute switch on the iPhone 15 Pro and Pro Max models has been replaced by an "action button."
This multi-function button can be configured to perform a variety of tasks, such as activating the flashlight, launching focus mode, running custom shortcuts, or, like its predecessor, simply muting the phone.
Plus, Apple has switched to USB-C charging, which means you can say goodbye to Lightning cables. The new iPhone 15 USB-C port enables faster file transfers and charging, thanks to EU authorization.
The iPhone 14 introduces a split chip distribution method, marking a major departure from tradition. In this configuration, the base model retains the previous-generation A15 chip, while the iPhone Pro models get a performance boost from the newer, faster A16 chip.
As expected, the iPhone 15 continues this two-tier chipset strategy. The standard iPhone 15 and iPhone 15 Plus are powered by the A16 chip, which previously powered the previous year's Pro series. Meanwhile, the iPhone 15 Pro and iPhone 15 Pro Max steal the spotlight thanks to Apple's cutting-edge A17 Pro chip. This particular chip is a significant development for tech enthusiasts as it represents Apple's first foray into 3nm chip manufacturing - something Apple proudly claims is a first for the smartphone industry. Beyond the technical achievements, what really matters is the tangible impact on users, which boils down to one key benefit: faster smartphones.
While the A17 Pro maintains a similar 6-core CPU configuration as its predecessor, the A16, Apple claims a significant 10% increase in processing speed. Additionally, the 16-core Neural Engine delivers up to twice the performance of its predecessor. However, the A17 Pro differs from earlier Pro models of the iPhone 15 in several other ways.
Most notably, it features a redesigned six-core GPU, a significant upgrade from the five-core GPU in the A16. Apple claims this enhancement improves graphics performance by 20%. Additionally, the A17 Pro introduces new features such as improved video quality via a state-of-the-art AV1 codec and the ability to handle tasks such as rendering HDR video at 4K and 60 frames per second. It is worth noting that the iPhone 15 Pro equipped with the A17 Pro chip supports hardware-accelerated ray tracing.
iPhone 14 follows iPhone 13 by introducing significant camera enhancements. These enhancements include two key improvements. First and foremost, all four models now have autofocus selfie cameras. Secondly, the Pro model gets a big boost thanks to a 48MP main camera.
Apple has made the 48MP main camera standard on all iPhone 15 models, demonstrating inclusivity. Still, differences in sensor quality separate the iPhone 15 Pro models from their more affordable counterparts in photography.
In fact, iPhone 15 Pro models have received several unique camera enhancements. Both models are now available in a variety of focal lengths, including 24mm, 28mm and 35mm, giving users greater flexibility in their photography. Additionally, iPhone 15 Pro Max introduces an innovative “quad prism” telephoto lens that offers an impressive 5x zoom capability and a 120mm focal length.
Apple cited space constraints to justify the lack of this great camera feature in the standard iPhone 15 Pro. Therefore, the exclusive privilege of the "four-prism" telephoto lens falls on the most high-end iPhone 15 Pro Max.
Additionally, both Pro models benefit from software-based improvements that are missing from their more budget-friendly counterparts. These enhancements include a cutting-edge Photon Engine designed to enhance low-light photography and a powerful A17 Pro chip that pushes the capabilities of the new Pro iPhone to new heights.
Apple has maintained the iPhone 14 pricing structure in line with its recent flagship iPhone iterations. That means the iPhone 14 will cost $799 for the base model, $999 for the iPhone 14 Pro, and $1,099 for the iPhone 14 Pro Max. The only change is the discontinuation of the $699 iPhone 13 mini, replaced by the launch of the new $899 iPhone 14 Plus model.
However, for international customers, the situation is not so favorable. In the UK, the iPhone 14 starts at £849, the iPhone 14 Plus starts at £949, the iPhone 14 Pro starts at £1,099, and the iPhone 14 Pro Max starts at £1,199, which represents an increase of at least £100 compared to the iPhone 13 Compared with similar products.
Likewise, in Australia, pricing trends are similar to the UK, with iPhone 14 at AU$1,399, iPhone 14 Plus at AU$1,579, iPhone 14 Pro at AU$1,749, and iPhone 14 Pro Max at AU$1,399. At AU$1,899, both cost more than the previous year's model.
However, in the United States, the iPhone 15 pricing landscape presents a unique pattern. Only the new Pro Max version of the iPhone 15 has seen a price increase, now starting at $1,199, up $100 from its predecessor.
In contrast, other models have maintained their starting prices, with the iPhone 15 and 15 Plus maintaining their starting prices at US$799 and US$899 respectively, while the iPhone 15 Pro has maintained its starting price of US$999.
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