Growth of Sony PS Plus and Microsoft XGP subscription services has slowed in North America

News from this site on August 30, according to data provided by Circana, Players’ spending on subscription services in the North American game consumer market has now tended to stagnate.

▲ Picture source Circana data

##▲ Picture source Circana data

Foreign media Twitter believes that although player game subscriptions in the North American game consumer market performed well during 2020-2021, they have reached US$400 million per month (approximately 2.916 billion yuan) since November 2021 After the peak of RMB), there has been no significant growth (currently stable at around US$400 million per month)

▲ Picture source Foreign media pushsquare

Foreign media claim that in addition to economic pressure, game subscriptions do not have the same appeal as "streaming media subscriptions".

Ordinary consumers may only play one or two favorite games every year , which may still be free works. Apart from core players, the number of people who have demand for a large amount of game content may be limited.

Foreign media said that Sony has done a great job in adjusting PlayStation Plus. They have successfully retained approximately 50 million active PSN members and attracted some players to upgrade to higher levels of membership. This means that Sony is maximizing revenue without compromising its existing successful business model

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