iPhone 15 series released at high prices: Will iPhone 14 rise against the market trend?

According to news, after the release of the iPhone 15 series, Apple’s official China website made a series of price adjustments and product changes. It is reported that Apple officially announced the iPhone 15 series at a press conference on September 13. However, the high pricing of this series of products has attracted widespread market attention.

The price of the iPhone 15 series was announced at the press conference , the standard version of iPhone 15 starts at US$799, while the National Bank version costs 5,999 yuan, while the iPhone 15 The National Bank version of Plus is priced at RMB 6,999. Particularly noticeable are the iPhone 15 Pro and Pro As for the price of Max, the National Bank version of the former starts at as high as 8,999 yuan, while the latter has exceeded the 9,999 yuan mark, and the 512GB and 1TB versions are even more expensive.

However, surprisingly, Apple’s official Chinese website announced a price cut and removed the iPhone 14 shortly after the iPhone 15 was released. Pro series. This move caused confusion among merchants in Huaqiangbei and other places. According to multiple media reports, in fact, some merchants in Huaqiangbei said that iPhone The price of the 14 series has increased, which is contrary to the official price reduction.

According to a dealer, after the release of iPhone 15, some consumers chose to buy iPhone 14 due to the high price, resulting in a significant increase in demand for iPhone 14 while production dropped. This situation triggered a market Chaos

This situation has triggered heated discussions among netizens. The topic "iPhone 14 prices will rise instead of falling" has been read more than 64 million times on social media. Industry insiders believe that the iPhone Although the 15 series is expensive, it does not meet the expectations of some consumers in terms of innovation. Coupled with the decline in iPhone 14 production, this short-term market enthusiasm occurred.

In summary, the high price of the iPhone 15 series has caused a certain degree of controversy in the market, while the iPhone 14 has become the choice of some consumers due to rising prices and declining production. For Apple, how to balance price and innovation will be a challenge that needs to be faced in the future

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