Revealed: Report on high-end mobile phone brands favored by the new middle class exposed

News on September 12, the latest market report shows that the demand of China’s new middle class in the high-end mobile phone market is gradually growing, and nearly 30% of the new middle class choose to use high-end mobile phones with a price of more than 5,000 yuan. This trend has attracted the attention of major mobile phone brands, which have actively adjusted their strategies to cater to this expanding market.

According to a report released by QuestMobile, there are obvious differences in the preferences of the new middle class for high-end mobile phones. Among them, nearly 30% of the new middle-class people have chosen Huawei mobile phones, which is close to 30%. Apple mobile phones are also very popular, with 25% of the new middle class using Apple mobile phones. Followed by vivo, accounting for 15.2%, indicating that vivo has also achieved a certain share in the high-end market. These data clearly show that the high-end mobile phone market has become an important consumption choice for the new middle class.

According to the editor’s understanding, Huawei mobile phones have experienced long-term accumulation and development in the high-end market. The first Huawei Mate mobile phone uses the Kirin K3V2 processor. Although there is still room for improvement in terms of performance and power consumption, this marks the first step in the high-end development of Huawei mobile phones. The subsequent launch of the Huawei Mate20 series was equipped with the Kirin 980 processor, which became a generation classic and laid a solid foundation for Huawei's high-end process. The Huawei Mate30 series launched in 2019 was equipped with the industry's first integrated 5G SoC Kirin 990, leading the development trend of the entire mobile phone industry. The debut of the Kirin 9000 processor puts Huawei far ahead in the field of high-end mobile phones

As of August 29 this year, Huawei Mate60 With the launch of Pro, equipped with the new domestic Kirin 9000S processor, Huawei's high-end mobile phones have once again announced their return, attracting great attention from the market. Currently, Huawei Mate60 series has three models, including the standard version, Pro and Pro models, with a starting price of 5,499 yuan, and the most affordable version is also priced at 5,999 yuan. This series of releases further consolidates Huawei's position in the high-end mobile phone market and demonstrates the continued enthusiasm of China's new middle class for high-end mobile phones.

China’s new middle class has a clear preference in the high-end mobile phone market. Their pursuit of mobile phone performance, branding and technology continues to drive mobile phone manufacturers to innovate and improve product quality. This has brought new opportunities and challenges to the entire mobile phone market. In the fierce competition, various mobile phone brands are working hard to meet consumer needs and compete for a larger market share

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