Fierce competition: Huawei, Samsung, OPPO compete for leadership in China's foldable screen mobile phone market

According to the latest research from Counterpoint analyst Archie Zhang, the foldable screen smartphone market is booming and is expected to triple between 2022 and 2025, reaching 55 million units. At the same time, the Chinese market has become the largest folding screen mobile phone market in the world

Judging from the current market competition pattern, Huawei, Samsung and OPPO are the main market leaders, and their folding screen mobile phones occupy the top best-selling list in the Chinese market highest share. According to Counterpoint data, OPPO’s share of the folding screen market has reached 20% in the first half of the year. In the small folding screen market, OPPO took the lead in the competition between Huawei and Samsung, occupying 31% of the market share, ranking first in this market segment. This performance obviously puts some pressure on Huawei in the high-end market.

According to Mr. Zhang’s observation, as of January-May 2023, OPPO and Huawei accounted for the top five sales in China’s folding screen mobile phone market. These five models Mobile phone sales account for 76% of the entire market. As Honor, Xiaomi, Vivo and other manufacturers launch more folding screen mobile phone models, competition will become more intense, not only limited to the domestic market, but will also expand overseas

Recently, OPPO officially launched a new generation of small The folding phone OPPO Find N3 Flip goes on sale. According to official data, first-time sales increased by 91% compared with the previous generation, setting a new record for first-day sales and sales of small folding mobile phones

According to IDC data, in 2021, OPPO released its first Folding screen mobile phone Find N, and ranked second in China's folding screen market with a market share of 18.3% in the first half of 2022, second only to Huawei. By 2022, OPPO launched the second-generation folding screen mobile phone Find N2 and Find N2 Flip won the first place in the folding screen market share in the first quarter of 2023, with the market share of the two mobile phones reaching 35.0%.

The global folding screen mobile phone market is mainly concentrated in China, North America, Europe and South Korea. These four regions will account for more than 80% of the global market in 2022. China has become the world's largest folding screen mobile phone market with a 26% share, achieving a year-on-year shipment growth of 199% in 2022. Chinese smartphone brands are expected to further capture more market share through overseas expansion. The booming development momentum of this market is remarkable, and foldable screen mobile phones will continue to lead the trend of the future mobile phone market

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