JPMorgan Chase report: iPhone 15 not upgraded enough, stock price target lowered

Recently, news about Apple’s iPhone 15 series has attracted widespread attention. It is reported that the stocking volume of iPhone 15 in the domestic market this year is expected to be reduced by about 30% compared with last year. This news has brought some concerns to the market

Last week, Apple’s stock price fell sharply. At the beginning of this week, the U.S. stock market was closed for a public holiday. In the next four trading days, all three major stock indexes showed a downward trend. The Dow Jones Industrial Average fell 0.75%, the S&P 500 fell 1.29%, and the Nasdaq fell 1.93%. Apple's stock price was no exception, closing at $177.56, down 2.92%, and its market value shrunk to $2.8 trillion.

According to a recent report released by JPMorgan Chase, the upcoming iPhone 15 does not have substantial upgrades, which may not attract a large number of users to upgrade. As a result, JPMorgan lowered Apple's price target from $235 to $230. However, it should be noted that despite this, Apple's stock price rose by more than 1% in early trading on Friday, but most of the gains were given back by midday, and the closing increase fell back to nearly 0.4%, with a total decline of nearly 6% for the whole week. %

#At the same time, Huawei’s Mate60 series has been on sale before it was officially released, and has successfully seized the market opportunity. This move has caused some Apple fans to switch to the Mate60 series. In addition, it is worth looking forward to that Apple’s autumn new product launch conference will be held at 1 am on September 13th, Beijing time. Apple has always remained unchanged in response to all changes, while Huawei has remained unchanged in response to all changes. These two market-oriented conferences will be quite exciting.

Prior to this, Tianfeng International analyst Ming-Chi Kuo predicted that Huawei Mate60 Pro sales are expected to reach 5.5-6 million units only within 4 months after its release, and the cumulative sales after 12 months of release The shipment volume will reach at least 12 million units. This data shows Huawei’s strong competitiveness in the domestic market

In general, iPhone The 15 series faces some challenges in the domestic market, with reduced stock levels and unclear market expectations making its prospects more complicated. However, we still expect that Apple’s autumn new product launch will bring some surprising highlights to cope with competitive pressure.

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