News on September 13th, early this morning, Apple held a grand autumn new product launch conference at the Steve Jobs Theater, bringing exciting surprises to technology enthusiasts around the world. This conference brought together many Apple fans, who were eagerly awaiting the announcement of new products.
The new iPhone series has become one of the focuses of the conference, and one of the most eye-catching upgrades is Apple’s self-developed chips. In the two high-end models of iPhone 15 Pro and iPhone 15 Pro Max, Apple is equipped with the A17 Pro self-developed chip for the first time, which is manufactured using the advanced 3nm process. The combination of six-core CPU and six-core GPU greatly improves performance. Compared with the previous generation A16 chip, the A17 also has an additional GPU core to provide users with better graphics performance. In addition, this new chip also adds hardware-level ray tracing technology, which greatly improves the realism of the display effect
According to the editor’s understanding, the new Apple Watch Series 9 has also attracted much attention. It uses the new Apple S9 chip, which is known as "the most powerful watch chip ever." This chip introduces a quad-core "neural engine" that improves the accuracy of Apple's voice assistant Siri by 25%. In addition, Apple Watch Series 9 also supports a new gesture interaction method, bringing users a more convenient operating experience.
At the same time, according to Reuters, artificial intelligence is quietly changing Apple’s mobile phones and watches. Unlike other companies trying to make revolutionary changes through artificial intelligence, Apple chose to use this new technology to optimize the core functions of its products. Apple has demonstrated its deep understanding and application of artificial intelligence by introducing the new S9 watch chip and enhancing Siri
Although Apple has launched many eye-catching new product launches Features and upgrades, but also sparked controversy among some reviews. According to the Wall Street Journal, Apple seems to be encouraging consumers to spend more for its latest advanced features, especially the two models in the Pro series, which will test consumers' willingness to buy. On the other hand, CNN stated that Apple’s switch to USB-C interface is a compromise to European regulatory requirements to a certain extent, but it will not significantly reduce the problem of electronic waste
To sum up, Apple’s autumn new product launch conference brought exciting news to the technology world. The application of new chip technology and artificial intelligence will further enhance the performance and user experience of Apple products, although it is also accompanied by some market controversy. With the continuous introduction of these innovations, competition in the technology industry will become more intense, and consumers will also have the opportunity to enjoy more conveniences brought by cutting-edge technology
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