Xiaohongshu Welfare Club's store announced that it will cease sales and focus resources on developing diversified e-commerce

According to news from this site on September 15, Xiaohongshu Welfare Society today released a letter to users "It's a farewell, but also a beginning", stating that in order to better meet the rapidly growing user needs, Xiaohongshu will focus on Resources and strength to serve more buyers, managers, merchants and brands in the development of e-commerce. Welfare Society will stop selling products on October 16th and officially close the store on November 16th.

The letter to users mentioned that in the past year, as e-commerce has integrated into the community, more diverse purchase scenarios have appeared in Xiaohongshu, and various user purchase needs have also emerged. "This is not only a farewell, but also a new beginning. We sincerely welcome everyone to join us in the increasingly rich Xiaohongshu e-commerce."

According to inquiries on this site, we learned that the welfare club is Xiaohongshu is a self-operated store established at the end of 2014. At that time, the focus was on outbound travel shopping guides. Users in the comment area of ​​Xiaohongshu kept asking "How can I buy directly after Xiaohongshu was planted?" In order to meet user needs and bring benefits to users, Xiaohongshu decided to establish "Welfare Club"

Xiaohongshu official stated that in the past year or so, Xiaohongshu e-commerce has developed rapidly. Data shows that in the past year and a half, the number of buyers and managers of Xiaohongshu e-commerce has increased by 27 times, the number of merchants has increased by 10 times, and the number of purchasing users has increased by 12 times.

In addition According to "LatePost", Xiaohongshu integrated e-commerce business and live broadcast business, established a new trading department, and became a first-level department parallel to the community department and commercial department. Previously, e-commerce business was a secondary department under the Ministry of Community, which meant that Xiaohongshu’s e-commerce business was fully accelerated.

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