Key points of price strategy and promotion design in PHP flash sale system

Key points of price strategy and promotion design in PHP flash sale system

In a flash sale system, price strategy and promotion design are very important parts. Reasonable price strategies and well-designed promotions can attract users to participate in flash sale activities and improve the user experience and profitability of the system. The following will introduce the key points of price strategy and promotional activity design in the PHP flash sale system in detail, and provide specific code examples.

1. Key points of price strategy design

1. Determine the base price: In the flash sale system, the base price refers to the price of the product when it is normally sold. When designing a price strategy, the base price should be determined based on factors such as the cost of the product and market demand. Fixed base price or dynamic base price can be used.
2. Set the flash sale price: The flash sale price refers to the price at which users can purchase goods during the flash sale activity. In order to attract users to participate in flash sale activities, the flash sale price is usually lower than the base price and has a certain discount. You can set different flash sale prices according to the actual situation, such as fixed flash sale price, stepped flash sale price, etc.
3. Limit the purchase quantity: In order to prevent users from rushing to buy goods in large quantities, you can set the purchase quantity for each user participating in the flash sale activity. This can not only protect the purchasing rights of other users, but also increase the fairness of flash sale activities. Purchase limits for each user can be set in the back-end system, and corresponding prompts and restrictions can be made on the front-end page.
4. Join rolling flash sale: Rolling flash sale refers to setting different flash sale time periods for different products, allowing users to participate in flash sale activities within different time periods. This can not only increase the concurrent processing capacity of the system, but also improve user participation. The rolling flash sale function can be implemented through scheduled tasks or message queues.

2. Key points in the design of promotional activities

1. Set up limited time sales activities: Limited time sales are a common promotional activity. You can set the time period for limited time sales of products in the system. , and display accordingly on the front-end page. You can use timed tasks or planned tasks to turn on and off limited-time sales activities within a specific time period.
2. Develop coupon activities: Coupons are a common promotion method, and coupon activities can be set up in the flash sale system. Users can use coupons to get lower purchase prices when participating in flash sales. Coupons can be generated in the backend system and distributed to users.
3. Points redemption activity: You can design a points redemption activity so that users can use points to redeem products while participating in flash sale activities. This can both increase user engagement and improve user loyalty. The point redemption function can be realized through the points management system.
4. Participate in the lottery: You can design a lottery to give users the opportunity to win additional prizes while participating in the flash sale activity. Different prizes and winning probabilities can be set in the back-end system and displayed on the front-end page. The number of times a user participates in the lottery can be determined based on the user's purchase status.

3. Specific code examples

1. Set flash sale price:

// 商品表中设置秒杀价格字段
ALTER TABLE goods ADD COLUMN sec_price DECIMAL(10, 2) NOT NULL DEFAULT 0 COMMENT '秒杀价格';

// 更新秒杀价格
UPDATE goods SET sec_price = base_price * 0.9; // 以基准价格的9折为秒杀价格

2. Limit purchase quantity:

// 在订单表中添加购买数量字段
ALTER TABLE orders ADD COLUMN buy_count INT NOT NULL DEFAULT 0 COMMENT '购买数量';

// 在后台系统中设置用户购买限制
// ...

// 在前端页面进行数量限制提示
// ...

3. Set up a limited time sale event:

// 在商品表中添加限时抢购开始时间和结束时间字段
ALTER TABLE goods ADD COLUMN sale_start_time INT NOT NULL DEFAULT 0 COMMENT '限时抢购开始时间';
ALTER TABLE goods ADD COLUMN sale_end_time INT NOT NULL DEFAULT 0 COMMENT '限时抢购结束时间';

// 获取当前时间
$current_time = time();

// 查询正在进行的限时抢购活动
$sql = "SELECT * FROM goods WHERE sale_start_time <= $current_time AND sale_end_time >= $current_time";
// ...

Through the above price strategy and promotional design points, we can implement a complete PHP flash sale system. Reasonable price strategies and innovative promotion design can attract users to participate in flash sale activities and improve the user experience and profitability of the system. At the same time, the code examples also provide basic implementation ideas, which can be modified and expanded according to actual conditions. Hope this article is helpful for your reference.

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