Unity engine: Starting next year, developers will be charged based on game installations

According to news from this site on September 13, the Unity engine announced that starting from January 1, 2024, developers will be charged based on the number of game installations.

In the article "Unity Charging Model and Supporting Service Updates", the Unity engine official stated that Starting from January 1, 2024 , new Unity Runtime fees will be introduced based on the number of game installs. In addition, this November, the Unity engine will add tools and services such as cloud-based asset storage, Unity DevOps tools and the ability to run AI models locally for free on top of existing subscription plans.

Note from this site: The Unity engine is basically composed of two important software parts: Unity Editor and Unity Runtime. The Unity Runtime is code that executes on the player's device.

Unity officials stated that the Unity Runtime fee introduced this time is based on the number of times a high-quality game is downloaded by end users. This billing method was chosen because every time the game is downloaded, the Unity Runtime is also installed. In addition, Unity officials also believe that the charging model based on initial installation can allow creators to continue to make profits while interacting with players, which is different from the revenue sharing model.

Games that will trigger Unity Runtime fees need to meet the following two conditions at the same time:

• 1) The game’s revenue has reached the minimum in the past 12 months Income threshold

• 2) This game has reached the minimum number of life cycle installations

In order to avoid the impact on games that are still in the growth stage Affected, Unity has officially set a charging threshold. Only games that meet the following charging threshold need to pay Unity Runtime fees:

• ##Unity Personal and Unity Plus: past 12 Monthly revenue reaches or exceeds US$200,000 (currently approximately RMB 1.46 million), and has reached 200,000 installations during the game's life cycle.

• Unity Pro and Unity Enterprise: revenue of $1 million or more in the past 12 months (currently about 7.3 million yuan), and 1 million plays in the game life cycle of installations.

Due to the adoption of this new charging model,

Starting from January 1, 2024, Unity Unity Personal will be made available to everyone, regardless of income, allowing creators to manage licenses more flexibly. However, when the game revenue and installation volume exceed the charging threshold, the studio will need to pay a small fixed fee for each installation of the game. For details, please refer to the table below:

Finally, in order to streamline the subscription plans offered, Effective September 12, 2023, the Unity Plus subscription plan will no longer be open to new users

. Existing Unity Plus users currently do not need to do anything. Officials provide existing users with the option of upgrading to Unity Pro subscription at the current Unity Plus subscription price. The subscription period is one year. Advertising statement: The external jump links (including but not limited to hyperlinks, QR codes, passwords, etc.) contained in the article are used to convey more information and save selection time. The results are for reference only. All articles on the site contain this statement.

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