How to use PHP to develop user statistics and analysis functions for public accounts

How to use PHP to develop the user statistics and analysis functions of public accounts, specific code examples are required

With the rise of social media, public accounts have become corporate and personal promotion and important channels for interaction. In order to better understand the behavior and needs of public account users, it is very necessary to develop user statistics and analysis functions. This article will describe how to develop such functionality using PHP and provide specific code examples.

1. Obtain the developer certificate of the WeChat public account

First, you need to log in to the WeChat public platform, register and apply for a public account. Then, obtain your AppID and AppSecret in the Developer Center, which are key credentials for developing user statistics and analysis functions.

2. Get the user list

To count the number of users and basic user information of public accounts, you need to obtain the user list through the interface provided by WeChat. The specific steps are as follows:

2.1 Construct a URL to obtain access_token and send a GET request to the WeChat server:

$appId = 'your_appid';
$appSecret = 'your_appsecret';
$accessTokenUrl = "https://api.weixin.qq.com/cgi-bin/token?grant_type=client_credential&appid=$appId&secret=$appSecret";
$response = file_get_contents($accessTokenUrl);
$result = json_decode($response, true);
$accessToken = $result['access_token'];

2.2 Construct a URL to obtain the user list and send a GET request to the WeChat server:

$userListUrl = "https://api.weixin.qq.com/cgi-bin/user/get?access_token=$accessToken";
$response = file_get_contents($userListUrl);
$result = json_decode($response, true);
$userList = $result['data']['openid'];

3. Statistical user behavior

User behavior statistics is an important means to understand user interests and needs. In public account development, common statistical data include users clicking menus, following and unfollowing, messages received, etc. The following is a specific code example:

3.1 Count the number of times users click on the menu

$postData = '{
    "begin_date": "2022-01-01",
    "end_date": "2022-01-31",
    "menuid": "2087"
}';
$clickMenuUrl = "https://api.weixin.qq.com/datacube/getmenuhour?access_token=$accessToken";
$response = httpRequest($clickMenuUrl, $postData);
$result = json_decode($response, true);
$clickCount = $result['list'][0]['click_count'];

3.2 Count the number of times users follow and unfollow

$postData = '{
    "begin_date": "2022-01-01",
    "end_date": "2022-01-31"
}';
$subscribeUrl = "https://api.weixin.qq.com/datacube/getusersummary?access_token=$accessToken";
$response = httpRequest($subscribeUrl, $postData);
$result = json_decode($response, true);
$subscribeCount = $result['list'][0]['subscribe'];
$unsubscribeCount = $result['list'][0]['unsubscribe'];

4. Analyze user data

After obtaining the user's basic information and user behavior data, you can use PHP's statistical and analysis tools to analyze the data. For example, you can count the number of users in different regions, popular articles that users follow, etc.

// 统计不同地域的用户数量
$countryCount = array();
foreach ($userList as $openid) {
    $userInfoUrl = "https://api.weixin.qq.com/cgi-bin/user/info?access_token=$accessToken&openid=$openid";
    $response = file_get_contents($userInfoUrl);
    $userInfo = json_decode($response, true);
    $country = $userInfo['country'];
    if (isset($countryCount[$country])) {
        $countryCount[$country]++;
    } else {
        $countryCount[$country] = 1;
    }
}

// 统计用户关注的热门文章
$hotArticles = array();
foreach ($userList as $openid) {
    $articleUrl = "https://api.weixin.qq.com/cgi-bin/user/getuserread?access_token=$accessToken&openid=$openid";
    $response = file_get_contents($articleUrl);
    $result = json_decode($response, true);
    $articles = $result['list'];
    foreach ($articles as $article) {
        $title = $article['title'];
        if (isset($hotArticles[$title])) {
            $hotArticles[$title]++;
        } else {
            $hotArticles[$title] = 1;
        }
    }
}

Through the above code example, you can obtain the user list and user behavior data, and perform statistics and analysis on these data. Depending on specific needs, you can also use more interfaces and technical means to obtain more user information and behavioral data to meet your own needs.

Summary:

This article introduces how to use PHP to develop user statistics and analysis functions of public accounts. By obtaining a user list, counting user behaviors, and using PHP's statistical and analysis tools to process the data, you can obtain basic user information and user behavior data, and conduct targeted analysis. I hope this article can help you develop public account user statistics and analysis functions.

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