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BYD plans to launch its second electric car, the Dolphin, in Japan and plans to open more than 100 stores there by the end of 2025
BYD plans to launch its second electric car, the Dolphin, in Japan and plans to open more than 100 stores there by the end of 2025
BYD announced on Friday that it plans to sell its second electric vehicle in the Japanese market starting this month, aiming to consolidate its position in the Japanese market. Previously, many global hot-selling car brands emerged in the Japanese market. BYD announced in a statement that the company will begin accepting orders for BYD "Dolphin" from September 20, which may cause Japanese competitors to worries. Faced with the rise of BYD and other Chinese manufacturers in the rapid transition to electric vehicles, Japanese manufacturers are getting worse in China.
Currently BYD only plans to sell battery-powered pure electric vehicles in Japan, rather than vehicles using other powertrain technologies, such as plug-in hybrids.
BYD will launch regular and long-range "Dolphin" models that comply with Japan's CHAdeMO charging standard. Subsequently, BYD plans to launch the "Seal" model at the end of the year or early next year
BYD has not yet set a sales target for the Japanese market. A company spokesman declined to say how many cars it needs to sell each year in Japan to become profitable.
Since opening its first store in Yokohama in February this year, BYD has sold about 700 ATTO 3 electric SUVs, priced at 4.4 million yen (about $30,205.26).
BYD plans to open more than 100 stores in Japan by the end of 2025. This year, its Japanese subsidiary signed a car distribution contract with Japanese trading house Sojitz.
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