Microsoft's Xbox cloud gaming console: FTC documents reveal the development process of Joy-Con controller

News on September 20, according to the latest data released by market research agency IDC, the global augmented reality and virtual reality (AR/VR) headset market continues to face challenges in the second quarter of 2023, with shipments declining astonishingly year-on-year. 44.6%. This is the fourth consecutive quarter of decline in the market, raising concerns about the future of the industry.

#IDC analysts pointed out that the decline of the AR/VR head display market is affected by multiple factors. First, the downward pressure on the global economy has suppressed consumers’ desire to purchase, especially for high-priced head-mounted display products. In addition, the rising price of the popular Quest 2 headset has also affected market demand, discouraging more potential consumers. At the same time, some suppliers' hardware aging problems have led to a decline in product quality and performance, further hindering the growth of the market.

According to the editor's understanding, IDC estimates that in 2023 Annual AR/VR headset shipments were only 8.5 million units, which is in sharp contrast to the market's once high growth rate. However, despite the overall decline in the market, me#ta's position as the market leader remains unchanged, with the company accounting for 50.2% of the market share during the quarter.

However, meta also faces considerable challenges from other competitors. Sony ranks second with a market share of 27.1%, while ByteDance also quickly emerged, occupying 9.6% of the market share. Rounding out the top five are Xreal (formerly Nreal) and DPVR, both with a share of just over 2%. The rise of these competitors shows that the AR/VR headset market is becoming more diverse and more competitive. In the future, various manufacturers will need to continue to innovate and improve product performance to compete for limited market share.

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