Hisense Laser Car HUD Makes Its Debut, Leading the Future of Travel

According to news on September 20, the 2023 Global Laser Display Technology and Industry Development Conference was held grandly in Qingdao yesterday. At this event, Li Wei, President of Hisense Vision Technology, said that laser display technology is ushering in a new golden era. In the past two years, laser display products have not only been limited to the field of consumer electronics, but also covered many fields such as movies, art exhibitions, and sports events, adding more brilliance to users' lives.

According to the editor’s understanding, Hisense demonstrated laser car HUD technology for the first time at this conference. This innovative technology successfully applies three-color lasers to the field of automobile travel, realizing head-up smart displays and immersive image displays on car windows. Compared with traditional LED displays, laser vehicle HUD technology improves color expression by up to 48%

The wide application of laser display technology can also be seen. In family living rooms, laser TVs have become the first choice for large screens in families. They not only have healthy eye protection functions, but also provide a shocking viewing experience. Data shows that from 2015 to 2022, the compound annual growth rate of China's laser TV market will be as high as 68.6%, becoming the mainstream choice for home entertainment. Outdoors, laser projection has also won the favor of young people and has become the new favorite for mobile viewing and camping. Data from June this year show that sales of domestic online laser light source smart projection products accounted for more than 25%. At the same time, laser cinemas are becoming more and more popular in movie theaters, with nearly 60% of movie screens using laser light sources. In addition, in offices and public spaces, high-brightness, high-color gamut laser commercial projections are also widely used, with shipments increasing by more than 25%, becoming a powerful alternative to traditional commercial projections.

In addition to the home and commercial fields, laser display technology has also emerged in creative design, cultural tourism, museums and other fields, becoming a new highlight of urban culture. The application scenarios of laser display technology are expanding from indoor to outdoor, from individual use to group application, and from one-way output to intelligent interaction, showing huge development potential.

At the same time, the global laser display industry chain is also continuing to expand. Li Wei pointed out that in the past two years, the number of upstream and downstream core companies in the global laser display industry chain has doubled, from 100 to more than 200. The German company Leica has also joined the ranks of laser display technology and will soon launch laser TV products. Laser display products have attracted much attention from channel dealers. There are more than 12,000 channel outlets selling laser TVs in China. Overseas, Hisense Laser TV has entered 250 mainstream channels in more than 90 countries, including BestBuy, Costco in the United States, and Boulanger in France. Since 2019 Since then, the compound annual sales growth rate has reached 144%, becoming a glorious business card of China's high-end manufacturing.

Faced with the rapid development of laser display technology, Hisense has made three firm commitments: treating laser display as a strategic industry, promoting the laser display industry globally, and investing in innovation. Promote scene-based innovation of laser display technology in various fields. As a leader in laser display technology, Hisense has always been a promoter of future mainstream technologies. They not only developed innovative products such as the world's first roll-screen laser TV and 8K laser TV, but also demonstrated 100-inch innovative products such as the world's first foldable laser TV and top-mounted laser cinema, solving the problem of ultra-large screen TVs and providing Provide users with a better viewing experience

To sum up, laser display technology is rapidly emerging, bringing more excitement to users’ lives. The wide application and continuous innovation of this technology will continue to promote the development of the laser display industry and provide users with more new experiences and possibilities.

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