News on September 19, Bloomberg’s Mark Gurman said in the recently released “Power On” newsletter that although Apple’s product lineup in 2023 can achieve expected financial goals, the company More ambitious product changes have been planned for 2024 to bring more excellent products.
IT House, based on Gurman’s newsletter, briefly summarizes Gurman’s development plan predictions for Apple in 2024:
Vision Pro Headset:
While it won’t generate much revenue in the short term, the headset will help attract consumers to Apple retail stores and boost sales of other related products.
Apple Watch 10th Anniversary Products:
Apple is expected to launch the "X" series of products, redesign the Apple Watch, and plans to launch multiple health features such as blood pressure detection next year or in 2025. In addition, Apple is also developing an artificial intelligence-based health guidance service
Upgrade tablet:
Apple will upgrade the 11-inch and 12.9-inch iPad Pro with new OLED panels. Apple will also upgrade its new Magic Keyboard for iPad Pro with a metal top case to match its laptops.
CPU:
Apple plans to update MacBook Air, MacBook Pro and other Mac devices to use upgraded M3 series chips, which is also Apple’s first product to use 3nm chips
iPhone increased screen size:
Apple plans to expand the screen size of iPhone Pro models next year to promote user upgrades
AI:
Apple plans to participate in the generative AI competition in 2024, and is currently developing a tool called "Apple GPT" internally, which is a large-scale language model called Ajax
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