iPhone 15 release date: Standard version price drops, Pro version price fluctuates greatly

To rewrite the content into Chinese without changing the original meaning, the content that needs to be rewritten is: Author | Lu

Today the iPhone15 series is officially launched. In addition to traditional e-commerce platforms, Hema, Meituan and various banking applications have also joined the initial sales of iPhone 15.

Although online channels are convenient, many Apple users still chose them on the day of sale With the more traditional offline pick-up method, you can not only get the new iPhone 15 as soon as possible, but you can also buy protective cases and other accessories in the store. The friends from Bujing Lab are one of them, so I will bring it to you. Come to the "latest news" on iPhone 15 first sale day.

Currently there is a long queue outside the Apple Store in Beijing Huamao Shopping Center, and it takes about 20 minutes to get into the store.

Apple Store in Beijing Huamao Shopping Center Source: Coconut Photography

Every year, the price of new iPhones will encounter "polarization" ". According to the information obtained by Impersonal Lab, this year’s two standard versions of iPhone 15 are still “broken” as expected.

Currently, the third-party channel price of the iPhone 15 standard version 128G is about 50 yuan lower than the official website, while the 256g and 512G models have dropped by about 150 yuan. The current channel price of the 128G version of iPhone 15 Plus is 300 yuan cheaper than the official website. The same is true for the 256G version. However, there is no quotation for the 512G version with an official price of nearly 10,000 yuan.

Compared with the steady dive of the standard version of the iPhone 15 series, the iPhone 15 Pro still maintains a price increase, and there are also slight differences between different colors.

Among them, the 128G version of the iPhone 15 Pro series has an increase of about 300-500, while the 256G version is relatively miserable, only 50-200.

The reason is mainly because users of the iPhone Pro series are divided into two categories. Choosing the version with the lowest memory is mainly to let others know that you are using Pro, so buying more memory is of no use. As Apple launches high-definition formats such as ProRes on the iPhone, the small-capacity version of the iPhone Pro is no longer sufficient for users who need professional images. A "neither up nor down" capacity version like 256G is unlikely to become a User's first choice.

The 512G version is the “dessert” capacity of the iPhone Pro series, and the premium seems to be relatively normal, with the price increase for the four colors all being around 1100-1300. Because the total price of the 1TB version is too high and the user audience is relatively single, the channel price is only about 200 more than the official price.

As for the top model of iPhone, iPhone 15 Pro Max, not surprisingly, all prices need to be increased, but This year's price increase is "paltry" compared to the iPhone 14 Pro Max. The 256G version has a price increase of 700-800, the 512G version has a price increase of 600-700, and the 1TB version is 300-500.

According to an on-site purchaser outside the Apple Store of Huamao Shopping Center in Beijing, "The iPhone market this year is much worse than in previous years. In previous years, ProMax cost at least more than 1,000 yuan on the first day, and the 1TB version even cost more than 1,000 yuan." If you add it up, a few hundred dollars this year is like a small change."

Source of the acquirers outside the Apple Store: Coconut Photo

A person who has already held a lot of iPhone15 Pro said that the price is different every hour. Once the order is received, it must be sent out immediately, and it may be sold out in the afternoon

Compared with the "cold" price of the iPhone15 series in the channel, Huawei's side is a different story. As of the 21st, the price of the Huawei Mate60 Pro series has still increased by about 1,500 yuan, while the price of the Mate "Raid", the stocking volume of the entire iPhone 15 series has been significantly reduced compared to the iPhone 14 series

Judging from the launch day, Apple fans still maintain a high level of enthusiasm for the iPhone 15 Pro series, and China's high-end mobile phone market is still Apple's main focus One of the battlefields.

But through interviews with several users at the site, most users said that the main reason for changing to iPhone 15 this year was because of the new USB-C interface. “If you buy the iPhone 15 this year, you can use it for two or three years,” said a user who has already received the iPhone 15 Pro.

Regarding the price of this year’s iPhone 15 series, we would like to remind everyone who is still waiting to see that today is only the first day of sale for the iPhone 15 series. Except for a few "get it on the first day" phenomenon, the price premium In addition to users, most of them are first-timers who rush to buy and earn the difference. If you don't buy at the original price now or want to find a cheaper way, you can wait until after the National Day holiday to consider it. According to my understanding of the iPhone as a user with ten years of experience using Apple products, most versions will return to their original prices within two weeks

As of press time, our colleagues are still queuing up, and he and his The new iPhone is probably still far away:

Photo source: Coconut Photography

This article comes from the WeChat public account: Unobjective Laboratory (ID: gh_719281df296b), author: Lu

Advertising Statement: This article contains external jump links (including but not limited to hyperlinks, QR codes, passwords, etc.), which are intended to provide more information and save screening time. The results are only for reference. Please note that all articles on this site contain this statement

The above is the detailed content of iPhone 15 release date: Standard version price drops, Pro version price fluctuates greatly. For more information, please follow other related articles on the PHP Chinese website!