Not to be outdone, Google seeks to overturn the $2.6 billion Google Shopping monopoly

According to news on the evening of September 19th, Beijing time, Google made a last-ditch effort today at the European Supreme Court, the Court of Justice of the European Union (CJEU), in an attempt to overturn the $2.6 billion Google Shopping antitrust case

As early as June 2017, the European Union announced a fine of 2.42 billion euros (approximately US$2.6 billion) on Google Shopping. The reason is that Google favors its own service Google Shopping and downgrades its competitors’ services.

Google was dissatisfied with the EU's ruling and appealed to the EU Intermediate Court. However, in November 2021, the intermediate court rejected Google’s appeal. Therefore, Google filed an appeal with the Supreme Court of the European Court of Justice

During today’s EU Court of Justice hearing, Google’s lawyer Thomas Graf said that the European Commission failed to prove that Google’s different treatment of competitors was a Abuse. He believes that "different treatment" itself does not constitute anti-competitive behavior

Graf said: "Usually, if there is competition between enterprises, they will certainly not treat their competitors the same as they treat themselves. On the contrary, they will definitely treat them differently." Treat. For a business, the point of competition is to differentiate oneself from competitors. Not to align with competitors, everyone is the same."

Graf also said: "Every difference The treatment of companies, especially the different treatment of first-party and third-party companies, is considered abusive, which is unreasonable and will undermine competition and weaken innovation capabilities."

European Commission lawyer Fernando Kass Tillo de la Torre refuted Google's argument, pointing out that Google used its algorithm to unfairly favor its own shopping service Google Shopping, violating EU antitrust laws

Fernando said: "Google can take advantage of Their algorithms reduce the visibility of results that are less relevant to user queries. However, they do not have the right to use their dominance in search to promote the search results of their own services while lowering the rankings of competitors."

In the next few months, the European Court of Justice will make a final ruling on this case

In addition to the Google Shopping service that was fined by the EU antitrust, Google Android and Google AdSense advertising services are also subject to In these three antitrust cases, Google Shopping was fined 2.42 billion euros, Google AdSense advertising service was fined 1.49 billion euros, and Google Android was fined 4.34 billion euros. Rewritten content: In these three antitrust cases, Google Shopping was fined 2.42 billion euros, Google AdSense advertising service was fined 1.49 billion euros, and Google Android was fined 4.34 billion euros

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