Huawei and Apple are rising again, and competition in the high-end mobile phone market is fierce

According to news on September 23, the strong return of Huawei and Apple in the mobile phone market has triggered fierce competition and shocked the entire industry. It is understood that in order to compete for more high-end users, Apple has rapidly increased the number of iPhone The number of orders for the iPhone 15 Pro Max has reached 35 million units, a year-on-year increase of 25%. Compared with the 28 million orders for the iPhone 14 Pro Max last year, the growth rate is significant.

The report also pointed out that although expectations for the iPhone 15 Plus are lower, the number of orders may be increased due to not bad sales results. However, iPhone 15 and 15 The Pro's performance in the market is relatively embarrassing. If Apple does not lower the price, it may face sales difficulties.

At the same time, Apple and Huawei’s OEM factories are also stepping up their recruitment of workers to prepare for production. According to reports, Apple pays workers 21 yuan per hour, while Huawei pays workers 26 yuan per hour. This shows that whether it is the recruitment enthusiasm of the industry chain or the advance preparation of mobile phone accessories by merchants in Huaqiangbei, it reflects that the competition between Huawei and Apple in the high-end mobile phone market has formed a "double-power showdown" pattern.

At noon on August 29, Huawei quietly started the pre-sale of Mate 60 Pro, kicking off the competition in the high-end mobile phone market in the form of the "Pioneer Plan", marking Huawei's "return to the world." At 1 a.m. on September 13, Apple released the world’s first mobile phone iPhone 15 Pro series equipped with 3nm chips, facing off against the Huawei Mate 60 series

According to industry insiders’ observations, due to the intensified competition between Huawei and Apple , other mobile phone manufacturers will also face huge challenges. Both parties have increased the number of orders, and the tense competition will make the market more intense. Who can stand out in this "two heroes competition" is still unknown.

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