Apple Vision Pro debuts, AR/VR market prospects are worrying

In the second quarter of 2023, the latest report released by International Data Corporation (IDC) shows that the global AR/VR head-mounted display equipment market is facing severe challenges. Although Apple launched its first head-mounted display Vision Pro at this year's WWDC conference and made a stunning debut with the classic "One more thing", the actual situation does not seem optimistic. The report pointed out that global shipments of AR/VR head-mounted devices fell by 44.6% year-on-year. This has been a downward trend for four consecutive quarters.

According to the editor’s understanding, the global economic downturn is considered to be the cause of the decline in headsets. One of the main reasons for the decline in the equipment market is that user demand for such high-end equipment has been suppressed. In addition, meta Quest 2The price increase of headsets has also had a negative impact on market growth. At the same time, the lack of new product launches from many headset manufacturers has further weakened market demand.

In terms of brand market share, meta still holds the top spot, accounting for 50.2% of the market share this quarter. Sony and Pico accounted for 27.1% and 9.6% of the market respectively, and both increased compared with the same period last year. The market shares of XReal and Dapeng VR (DPVR), ranked fourth and fifth, are slightly more than 2%.

Although IDC is cautious about the prospects of the AR/VR head-mounted display market this year, next year’s Apple Vision The launch of new products such as Pro may bring about new changes in the market. Currently, the global head-mounted display equipment market is still in turmoil, and future development trends will be affected by many factors, including economic conditions, pricing strategies, and innovation capabilities.

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