New headline: Up-and-coming Li Auto successfully enters the top three in the high-end market

News on September 25, according to the latest sales data, China’s domestic high-end automobile market continued to maintain fierce competition in August. The sales volume of high-priced models exceeding RMB 300,000 reached 269,000 units, accounting for 14.3% of the entire market, providing consumers with more high-quality choices.

In terms of brand ranking, BMW once again topped the list with sales of 44,688 vehicles, with a market share of 16.57%. This is mainly due to BMW's successful domestic strategy, especially the outstanding performance of the BMW X5L in the market. Followed closely by Mercedes-Benz, with sales reaching 44,165 units and a market share of 16.38%. Although the price range of Mercedes-Benz has diverged, its sales have remained relatively stable.

Surprisingly, Li Auto ranked third with sales of 33,885 units , the market share reached 12.57%, and its performance is remarkable. According to the editor's understanding, Li Auto's emergence in the high-end market and its successful entry into the top three is a major highlight. Audi ranked fourth with sales of 33,540 vehicles, with a market share of 12.44%. Although some people question that Audi is only a representative of second-tier luxury brands, this data is enough to refute this view.

In addition, Toyota ranked fifth with sales of 15,758 vehicles and a market share of 5.84%, showing that Toyota also has a place in the high-end market. NIO ranked sixth with sales of 12,053 vehicles and a market share of 4.47%, demonstrating the competitiveness of emerging electric vehicle brands. Volvo ranks seventh with sales of 11,462 vehicles and a market share of 4.25%. However, it is about to be surpassed by Denza. Lexus ranked eighth with sales of 9,374 vehicles and a market share of 3.48%. Although it fell 16% year-on-year, it still maintained its position in the top ten. Finally, Porsche ranked tenth with sales of 5,042 vehicles and a market share of 1.87%.

Taken together, competition in the high-end automobile market is fierce, with major brands striving to compete for market share and provide consumers with more high-quality choices. China's high-end automobile market is undergoing rapid changes and will continue to lead the development trend of the industry in the future.

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