Counterpoint: More than 500 mobile phone brands around the world have disappeared in the past few years

News from this site on September 25, according to Counterpoint news, nearly 500 mobile phone brands have disappeared from the market from 2017 to 2023. In 2017, there were more than 700 mobile phone brands in the world, but by In 2023, there are less than 250 left, a total reduction of 2 /3.

▲ Picture source Counterpoint

Counterpoint believes that the reason why the total number of mobile phone brands continues to decrease is mainly due to the market Gradual saturation, competition between brands, small companies’ lack of supply chain bargaining power and required resources, and technological upgrades from 4G to 5G and other rising consumer demands, etc.

▲ Picture source Counterpoint

Analysts believe that

small brands are more affected by industry headwinds, Over the past three years, global smartphone brands have faced sales performance challenges due to multiple adverse factors such as the epidemic, parts shortages, and economic recession. However, big brands are highly competitive and it is relatively easy to maintain operations.

Analysts also said that in the rapidly developing smartphone industry, small brands find it difficult to keep up with big brands in many aspects. While big brands continue to invest in R&D, manufacturing and capacity building,

smaller brands rely heavily on ODM equipment OEM.

In addition, large brands such as Xiaomi, OPPO, and vivo have also greatly squeezed the living space of small manufacturers between the intangible and the tangible, causing small brands to continue to suffer.

Some analysts pointed out that another factor that is detrimental to small brands is the maturity of the consumer market. As the global market matures, consumers have higher and higher expectations for mobile phones, requiring stronger parameters, design, brand value and software ecosystem. Only big brands with stronger R&D and industrial structure capabilities can shoulder these expectations

Accordingly, this site found that

Counterpoint predicts that small brands will "continue to decrease" in the future, and only large brands can There are ways to deal with the challenges brought about by market and technological upgrades.

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• Between 2017 and 2023, nearly 500 brands withdrew from the smartphone market

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