Microsoft Advertising partners with Snapchat to power promoted links in My AI

Microsoft Advertising and Snap announce partnership to support link promotion in Snapchat’s My AI chatbot

It is understood that Snapchat has more than 750 million monthly active users and billions of messages are sent every day. The partnership will facilitate promoted links in Snapchat’s My AI, one of the most widely used consumer chatbots.

The content that needs to be rewritten is: sample ads for CDW, ADT and Amazon

IT House notes that advertisers can view the impact of Snap traffic in the Microsoft Advertising Publisher Report, which is located under the "Microsoft Sites and Featured Traffic" category. During the beta phase, advertisers saw an increase of more than 15% in mobile impressions in this category, while maintaining or improving cost-per-acquisition.

Microsoft says it plans to expand the new advertising options to more partners soon, in addition to current partners Snap and Axel Springer

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