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The delivery time of iPhone 15 series mobile phones in the Chinese market has encountered serious delays

王林
Release: 2023-09-27 19:53:13
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News on September 26, recently, the market research organization Counterpoint Research released a latest report, revealing that in the Chinese market, Apple iPhone Significant changes in sales of the 15 Series as well as delivery wait times. These data show that Apple's new mobile phones are still very popular in the Chinese market, but there are also some interesting trends.

According to reports, the waiting time for the first sales of iPhone 15 and iPhone 15 Pro Max has been significantly longer than that of their predecessor, iPhone 14. Especially iPhone 15 standard version, its delivery time is twice that of the previous generation iPhone 14 standard version, which means that it will take longer for consumers to get the new iPhone. And iPhone 15 Pro Max even set a new waiting time record, a full 9 days longer than the iPhone 14 Pro Max.

中国市场iPhone 15系列手机交货时间遭遇严重延迟

Contrary to this, iPhone 15 Plus and iPhone 15 The waiting time for Pro has been significantly reduced, and some customers can even receive their phones two weeks in advance. This seems to indicate that consumer demand for these two phones is not as good as iPhone 15 and iPhone 15 Pro Max is high.

According to the editor’s understanding, this change in waiting time has attracted widespread attention in the industry. Analyst Zhang Aqi said: "We originally expected that the waiting time for iPhone 15 in China this year would be significantly shortened, and might even be the same as last year, but the fact is that the waiting time this year has increased nearly four times compared with last year." This phenomenon also reflects The strong performance of the iPhone 15 Pro Max in the high-end mobile phone market, even with a long waiting time, there are still many consumers looking forward to buying it

According to the well-known analyst Ming-Chi Kuo, the total shipment volume of the iPhone 15 series is expected It will reach 80 million units in the second half of 2023. Compared with the 76 million units of the iPhone 14 series in the same period last year, shipments have increased. It is particularly worth mentioning that the order quantity of iPhone 15 Pro Max was increased to 35 million units, becoming the main driving force for Apple’s mobile phone business growth in the second half of the year. Its shipments increased by approximately 25% compared with the same period last year for 14 Pro Max

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source:itbear.com
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