Apple Vision Pro headset: Market demand is lower than expected, pricing may need to be adjusted

Recently, market research analyst Ming-Chi Kuo released a report on Apple’s Vision Pro head-mounted display plan, which attracted widespread attention. According to a report, Apple may have canceled the consumer-friendly version of the Vision Pro headset originally planned to be launched in 2025

According to the report, according to estimates from component suppliers, Vision in 2024 Shipments of Pro headsets may only be between 400,000 and 600,000 units, far lower than the market expectations of more than 1 million units. This news is undoubtedly a blow to consumers who have been eagerly awaiting Apple's headset.

Vision As a high-end technology product, the Pro headset is considered to have the potential to bring the ultimate experience to users from a technical perspective. However, the report also mentioned a core question, that is, whether users really need this product. The high selling price may be one of the reasons why market demand is not as good as expected. Unless Apple can significantly reduce the selling price, Vision Pro headsets likely won’t see massive market growth before 2025.

Ming-Chi Kuo’s report also states that Apple plans to start producing the second-generation Vision Pro headset in the first half of 2024. This means there may not be hardware upgrades in the next few years, which may also affect whether consumers are willing to buy this product

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