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RiSearch PHP combines with collaborative filtering algorithm to realize personalized search

王林
Release: 2023-10-03 10:28:01
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RiSearch PHP 与协同过滤算法结合实现个性化搜索

RiSearch PHP combines with collaborative filtering algorithm to realize personalized search

Introduction:
With the rapid development of the Internet, people's demand for search engines is also growing. . Traditional search engines often can only search based on keywords provided by users, and cannot truly personalize recommended results based on users' interests and preferences. In order to solve this problem, we can combine RiSearch PHP with collaborative filtering algorithm to achieve personalized search. This article will introduce the principles of RiSearch PHP and collaborative filtering algorithms in detail, and give specific code examples.

1. Overview of RiSearch PHP
RiSearch PHP is a PHP extension based on the search engine Lucene, which has the characteristics of high performance and high reliability. It provides powerful full-text search and indexing capabilities to quickly process large amounts of text data. In personalized search, RiSearch PHP can serve as the underlying search engine, responsible for retrieving relevant documents from the database according to the user's query conditions.

2. Principle of collaborative filtering algorithm
Collaborative filtering algorithm is a recommendation algorithm based on user behavior. It analyzes users' historical behavioral data, such as ratings, clicks, purchases and other information, to find other users or items with similar interests, and then recommends them to users. Collaborative filtering algorithms can be divided into two modes: user-based collaborative filtering and item-based collaborative filtering.

The principle of user-based collaborative filtering algorithm is as follows:

  1. Construct a user-item rating matrix: express the rating between users and items as a matrix, and the rows represent users. The columns represent items, and each element in the matrix represents the user's rating of the item.
  2. Calculate the similarity between users: By calculating the similarity between users, you can find other users with similar interests to the current user.
  3. Find the ratings of similar users: Predict the current user's interest in unrated items based on the ratings of similar users.
  4. Recommend items to users: Recommend items to users based on predicted user interest.

3. Implementation of personalized search
The implementation of personalized search is mainly divided into the following steps:

  1. Data preparation: the user’s historical behavior data Save to database. Includes information such as user ID, item ID, and rating.
  2. Construct user-item rating matrix: Read the user's historical behavior data from the database and construct a user-item rating matrix.
  3. Calculate the similarity between users: Use the collaborative filtering algorithm to calculate the similarity between users. The similarity between users can be calculated using methods such as Pearson correlation coefficient and cosine similarity.
  4. Find the ratings of similar users: Based on the calculated user similarity, find other users with similar interests to the current user and obtain their ratings.
  5. Predict the user's interest in unrated items: Based on the ratings of similar users, use weighted average or other methods to predict the current user's interest in unrated items.
  6. Search based on the user's query conditions: Use RiSearch PHP to retrieve relevant documents from the database based on the query conditions provided by the user.
  7. Sort the search results according to the user's interest level: Sort the search results according to the predicted user interest level, and rank documents more similar to the user's interest first.

The specific code examples are as follows:

// Step 1: Data preparation
// Save the user’s historical behavior data to the database

// Step 2: Construct the user-item rating matrix
// Construct the user-item rating matrix based on the data in the database

// Step 3: Calculate the user-item rating matrix Similarity between users
// Use collaborative filtering algorithm to calculate the similarity between users

// Step 4: Find the ratings of similar users
// According to the calculated user similarity, Find other users with similar interests to the current user and obtain their ratings

// Step 5: Predict the user’s interest in unrated items
// Use weighting based on the ratings of similar users Average or other methods to predict the current user's interest in unrated items

// Step 6: Search based on the user's query conditions
// Use RiSearch PHP to retrieve relevant documents from the database

// Step 7: Sort the search results according to the user's interest level
// Sort the search results according to the predicted user interest level

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Conclusion:
Personalized search can provide more accurate search results and improve user experience while meeting user needs. By combining RiSearch PHP with collaborative filtering algorithms, you can personalize searches and rank search results based on the user's level of interest. Personalized search can be used not only in e-commerce, social networks and other fields, but also in scenarios such as internal knowledge management systems within enterprises. It is believed that with the continuous advancement of technology, personalized search will be more widely used in the future.

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