Samsung plans to launch free cloud gaming service focusing on mobile games, supported by advertising revenue

According to news from this site on October 3, Samsung may soon launch a cloud game streaming service. However, the company likely won't compete directly with the likes of Amazon Luna, Microsoft Xbox Cloud, and Nvidia GeForce Now, instead focusing on mobile gaming and taking a different approach to cloud gaming.

According to the Korea Economic Daily, Samsung will launch a beta version of its cloud gaming service more widely during the 2023 Samsung Developer Conference. The new service has already been tested with some users

It is reported that the service can be pre-ordered directly on Galaxy phones and tablets Use

in the installed Game Launcher app. Unlike most other cloud gaming services that focus on console and PC games, Samsung's cloud gaming service is aimed at mobile gamers. Currently, the service has seven games from Playrix and Snow Print Studios. In addition, Game Launcher will not be a subscription-based service,

but will be monetized through advertising, and players can play for free

. In August this year, Jong Hyuk Woo, vice president of gaming services at Samsung Electronics (USA), told foreign media VentureBea: “90% of people who are interested in game content through advertising do not actually understand the game content.” We believe that cloud gaming can do something for mobile game publishers,

completely disrupt user acquisition channels, and get rid of downloads, installations and visits to the App Store

. ”The Samsung SDC 2023 event (Samsung Developer Conference) will be held at the Moscone Center in San Francisco, USA on October 6, 2023, Beijing time. It is expected that detailed information about the cloud game will be announced at that time. This site will continue Follow.

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