Microsoft CEO says tech giants are competing for content to train AI

Nadella recently testified in the U.S. government’s antitrust lawsuit against Google. This is the first major antitrust case in the U.S. technology industry since the U.S. government sued Microsoft in 1998. During his testimony, Nadella said Google signed expensive exclusivity deals to lock in content, and said content competition among tech companies was reminiscent of the early days of distribution agreements.

In its antitrust lawsuit against Google, the U.S. government claimed that Google controls about 90% of the search market and illegally pays smartphone manufacturers such as Apple and wireless carriers such as AT&T $10 billion each year through distribution agreements. USD as the default search engine on their devices.

Nadella said Microsoft is committed to spending money to provide the servers needed to power AI models, but he noted that striking deals with large content makers has been problematic

Nadella said: "When I communicated with some publishers, they told me that Google would provide high fees and they would sign exclusive agreements."

Training provided for AI programs Large language models of information require large amounts of data, which is often scraped from the internet—a practice that can increase tech companies' liability for intellectual property infringement if the content is used without the publisher's permission.

Multiple AI developers, including OpenAI, which has received significant investment from Microsoft, have been sued for using copyrighted materials when training AI models.

In September this year, Microsoft announced a Copilot copyright commitment. Under the commitment, Microsoft will cover any potential legal liability faced by users of Microsoft 365 Copilot, which can be used with Word, Excel, PowerPoint and other programs, as well as the company's commercial Copilot service, Bing Chat Enterprise and GitHub Copilot. Users must employ Copilot guardrails and filters for liability protection.

Nadella said: "We are very concerned about the concerns of content creators and believe that Microsoft should take responsibility for solving these problems rather than leaving the responsibility to customers."

The company said in A statement released in September added: "It is vital for content authors to retain control of their rights under copyright law and to receive legitimate returns from their creations. We should ensure training and establishment What is needed for AI models is not locked into the hands of one or a few companies in a way that stifles competition or innovation."

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