Omdia: Global games will attract US$246 billion in 2022, second only to online video revenue

According to news from this site on October 11, the analysis agency Omdia published a post on the Second to online video revenue of US$306 billion (currently approximately 2.23 trillion yuan).

▲ Picture source Omdia

Omdia claims that in-game advertising will reach about 65 billion US dollars in 2022 (currently about 473.85 billion US dollars) yuan), most of which went to mobile games. What’s more, by 2027, in-game advertising will approach the size of traditional TV ad revenue.

From 2022 to 2027, the gaming business is expected to account for 30% of telecom operators’ billing services, while online video will account for more than 43%.

Omdia also stated that "Pokémon" and "Resident Evil" are the most frequently used game IP intellectual property rights in movies, while "Digimon" and "Mortal Kombat" rank second is behind.

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