News on October 12, recently, an eye-catching news came from the mobile phone industry: Huawei and Honor once again jointly ranked first and second in China’s domestic mobile phone sales list. This news was released by @digitalchatstation, a well-known digital blogger. He said that Huawei’s Mate60 series and Honor’s X50 models have become the best-selling models. It seems that there is a unique sales secret behind the star ring design.
According to my understanding, many institutions have released forecast reports on Huawei mobile phone sales and shipments, and these reports show exciting trends. China Merchants Electronics’ research report pointed out that based on supply chain conditions, Huawei’s Mate60 series core component stocking expectations have been raised by more than 8 million. It is expected that terminal shipments will reach 6 million in 2023, and overall Huawei mobile phone sales are expected to exceed 40 million. These include many series of mobile phones such as nova. As market demand and supply chain capacity increase, Mate/P series mobile phone shipments may approach 20 million in 2024, and overall Huawei mobile phone sales are expected to reach 50 million to 60 million
Ming-Chi Kuo, Tianfeng International analysis Teachers also agree with this growing trend. He pointed out that Huawei Mate60 Pro's shipment plan in the second half of the year has increased by about 20%, and cumulative shipments are expected to reach at least 12 million units 12 months after its release. Excluding non-commercial risks, benefiting from the demand and market influence of Mate60 Pro, Huawei mobile phone shipments are expected to increase by approximately 65% year-on-year in 2023, reaching 38 million units. Looking forward to 2024, Huawei's mobile phone shipments are expected to reach at least 60 million units
In addition, the latest supply chain market survey data shows that in the W37 week (9.11-9.17), Honor sold 18.2% of the market. This marks that Honor has occupied the top spot in terms of sales volume in the Chinese market for a total of 12 weeks in the past three months from June 26 to September 17. Since W26 week (6.26-7.2), except for W33 week (8.14-8.20), Honor has led the market for many consecutive weeks.
This news has attracted widespread attention in the industry. The success of Huawei and Honor is attributed to their unremitting efforts in product design and supply chain management, which indicates the potential and vitality of China's domestic mobile phone market.
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