HTC firmly denies rumors of withdrawing from the VR market in 2026: issues a solemn statement

According to CCS Insight, HTC is expected to exit the virtual reality (VR) industry by 2026 and transfer its intellectual property rights to other large companies. This forecast is based on the background that HTC is gradually losing market share amid declining revenue and fierce competition.

According to Ben Wood, chief analyst at CCS Insight Wood’s point of view, although HTC was a pioneer in the field of VR and has done a lot of work in this field, the situation has become quite difficult due to fierce market competition. Our Quest series has been driving market adoption with a very aggressive pricing strategy, barely above cost. Wood believes that while Apple's entry into the VR market may bring some opportunities and reignite interest in the product category, it will ultimately be difficult for HTC to gain a foothold in the competition. Therefore, CCS Insight predicts that HTC will exit the market in 2026 and sell its intellectual property to other large companies.

Regarding this prediction, HTC issued a statement on the evening of October 11 to deny it, calling it a market rumor and prediction. HTC said that virtual reality (VR), augmented reality (AR) and artificial intelligence (AI) technologies will be integrated into human life, unleashing people’s creativity and changing the world. The company also believes that smartphones will be the first step in the development of 5G technology, and VR, AR and AI will become killer application areas, emphasizing that no one is better equipped to realize this vision than HTC.

HTC stated that every industry takes time to develop and build an ecosystem. The company will continue to work with partners to jointly promote the expansion of XR, artificial intelligence, blockchain and VIVERSE ecosystem development. HTC firmly believes that it will continue to make correct business decisions to promote the company's future development, and firmly believes that its current and future business strategies are correct. The company will continue to emphasize the spirit of the HTC and VIVE brands

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